# In-Flight Safety Videos The Air New Zealand Campaign Features Ed O’Neill & Melanie Lynskey By Sarah Nazim | Published 2012-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/in-flight-safety-videos-the-air-new-zealand-campaign-features-ed-oneill References: [airnewzealand](http://www.airnewzealand.ca/) & [facebook](https://www.facebook.com/pages/Air-NewZealand/153470521367993) The Air New Zealand campaign is a creative way to relay passenger safety tips and guidelines by creating a mini cartoon sketch. They also had some celebrities make guest appearances throughout the sketch -- in cartoon form, of course. Some notable public figures include Ed O’Neill from the popular sitcom ‘Modern Family’ and Melanie Lynskey from ‘Two and a Half Men.’ Often times, passengers on board a plane tend to snooze off during the introductory video that is shown while taking off. Air New Zealand has thought of a creative way to grab people’s attention by making a video that people are likely not to expect. And to take it a step further, the company has [incorporated celebrities](https://www.trendhunter.com/trends/call-of-the-mustaches). The video has also been posted online in hopes of creating a buzz around the company. The video was able to snag 114,626 views in just one day. Viral campaigns are a great way to get consumers talking and interacting with a company's brand. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Creative Safety Campaigns:** Creating innovative and attention-grabbing safety videos to engage passengers and increase safety awareness. - **Celebrity Collaborations:** Incorporating celebrity appearances in safety videos to create buzz and generate interest. - **Online Viral Marketing:** Harnessing the power of online platforms to spread safety videos and increase brand visibility. ### Sectors Adopting This - **Airline Industry:** Airline companies can revamp their safety videos to be more engaging and incorporate viral marketing strategies. - **Entertainment Industry:** Celebrities can collaborate with companies to create unique and entertaining safety campaigns. - **Digital Marketing Industry:** Marketing agencies can assist companies in creating and promoting viral safety videos to enhance brand reputation and consumer engagement. ## Related on Trend Hunter - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md) - [Romantic Airline Spots](https://www.trendhunter.com/trends/hallmark-x-united-airlines.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [AI Customer Campaigns](https://www.trendhunter.com/trends/tilly-norwood.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Meaningful Travel Reunion Ads](https://www.trendhunter.com/trends/must-be-love.md)