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# Moonlighting Decor
In-Es Italian Lighting is Ethereal and Dreamy

By Jessica Marcel | Published 2009-10-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/in-es-italian-lighting
References: [in-es](http://www.in-es.com/collezioni.php) & [designerpages](http://www.designerpages.com/products/manufacturer/in-esartdesign)

The Italians are famous for their romantic ways. The In-Es Italian lighting company captures that romance in lamps and fixtures. The company creates [moon-shaped shades](https://www.trendhunter.com/trends/the-phase-lamp) and soft glowing pieces that are soothing, romantic and modern.

The company seamlessly combines an [industrial flair](https://www.trendhunter.com/trends/sculptural-lighting-design) with [romantic mood lighting](https://www.trendhunter.com/trends/delicate-lighting). It’s a surprising and breathtaking medley. In-Es Italian lighting has also opened a brand new showroom in the center of Rome. Check out their site for details (if you happen to be in Italy sometime soon).

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 72% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Romantic Industrial:** In-Es Italian Lighting merges industrial design and romantic mood lighting to create breathtaking and surprising medleys.
- **Soft Glow:** In-Es Italian Lighting's moon-shaped shades and soft glowing pieces cater to consumers seeking soothing, romantic and modern lighting.
- **Showroom Expansion:** In-Es Italian Lighting expanded its showroom in Rome, thereby presenting a disruptive opportunity for the Italian lighting industry to enhance their physical presence.

### Industries Being Reshaped

- **Lighting:** In-Es Italian Lighting provides an opportunity for the lighting industry to merge industrial design and mood lighting and to develop modern romantic pieces.
- **Home Decor:** In-Es Italian Lighting's soft glowing pieces complement the home decor industry and cater to its consumers seeking soothing and romantic lighting.
- **Retail:** In-Es Italian Lighting's showroom expansion presents a disruptive opportunity for retailers to enhance their physical retail presence.

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