# "In Character" Close-Ups Howard Schatz Captures 'Actors Acting' for Vanity Fair By Armida Ascano | Published 2010-07-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/in-character References: [community.livejournal](http://community.livejournal.com/ohnotheydidnt/44476510.html) & [vanityfair](http://www.vanityfair.com/culture/features/incharacter-slideshow#slide=1) Photographer Howard Schatz has given Hollywood actors a shot at showing the audience their range. The ability to accurately depict any emotion on command -- or getting "in character" -- is the premise of acting. Howard Schatz gave these actors three separate characters, and one chance to communicate each. He then photographed the actors while they were in character. This is the theme of Schatz's book, 'In Character: Actors Acting'; however, Schatz shot a similar pictorial for this month's Vanity Fair. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 66% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Range Photography:** The trend of capturing actors in character to showcase emotional range and versatility through photography offers disruptive innovation opportunities in the film and advertising industries. - **Virtual Auditions:** The trend of showcasing an actor's versatility through character portrayal before even meeting them offers disruptive innovation opportunities in the casting and talent acquisition industries. - **Immersive Acting Workshops:** The trend of teaching actors to quickly embrace and embody various characters offers disruptive innovation opportunities in the acting and theater industries. ### Sectors Adopting This - **Photography:** The photography industry can benefit from the trend of showcasing actors' emotional range and versatility through character portrayal and innovative photography techniques. - **Film Production:** The film production industry can benefit from the trend of showcasing an actor's range and abilities before casting them in a role, through virtual auditions and character portrayal photography techniques. - **Advertising:** The advertising industry can benefit from the trend of showcasing an actor's emotional range and versatility through character portrayal to connect with target audiences in innovative and engaging ways. ## Related on Trend Hunter - [Emotive AI Actors](https://www.trendhunter.com/trends/creatorkit.md) - [AI Emotional Actors](https://www.trendhunter.com/trends/emotive-ai-actors.md) - [Fantasy Roleplay AI Portraits](https://www.trendhunter.com/trends/dd-character-portraits.md) - [Professional AI Headshots](https://www.trendhunter.com/trends/headshotwork.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Celebrity Face Matches](https://www.trendhunter.com/trends/cast-swapper.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Charitable Photography Exhibitions](https://www.trendhunter.com/trends/hong-kongmorning.md) - [AI-Powered Actor Reading Programs](https://www.trendhunter.com/trends/elevenlabs-iconic-voices.md)