# Snowy Scalp Shampoo Ads L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff By Laura McQuarrie | Published 2014-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/in-case-of-dandruff References: [creativecriminals](http://creativecriminals.com/l-angelica/anti-dandruff) & [angelica.it](http://www.angelica.it/officinalis/shampoo) The three part 'In Case of Dandruff' print ad series from shampoo brand L'angelica shows that when you've got dandruff, your head may as well be a snow-covered slope, ready for a series of [winter sports](https://www.trendhunter.com/trends/engineered-for-whatever). The ads lightly poke fun at [snowy scalps](https://www.trendhunter.com/trends/verbs-dandruff-shampoo), showing different hairstyles recreated as ski courses, showing various courses, skiers and ski lifts. Interspersed between the strands of hair are snowy white flakes that are a representation of none other than dandruff itself. The ads are simple and straightforward, but instead of throwing in the towel, a small bottle of L'angelica [dandruff shampoo](https://www.trendhunter.com/trends/dandruff-relief) is placed beside text that reads "in case of dandruff," for all those times you'd rather not have your head double as a winter resort. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Winter Sports-inspired Advertising:** Opportunity for brands to incorporate winter sports themes into their advertising campaigns. - **Humorous Dandruff Representations:** Brands can use humor to portray dandruff in a lighthearted and relatable way. - **Product Placement in Everyday Scenarios:** Inclusion of product placement in unconventional settings to attract consumer attention. ### Where This Applies - **Beauty and Personal Care:** Brands can create innovative shampoo and haircare products specifically targeting dandruff concerns. - **Winter Sports and Outdoor Recreation:** Opportunity for winter sports brands to collaborate with beauty brands for cross-promotion and advertising campaigns. - **Marketing and Advertising:** Agencies can explore creative ways to use humor and unconventional scenarios in their ad campaigns. ## Related on Trend Hunter - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Dandruff-Targeting Scalp Duos](https://www.trendhunter.com/trends/flakefree-duo.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Synergistic Scalp Haircare](https://www.trendhunter.com/trends/anti-dandruff-shampoo-and-conditioner.md) - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)