# Wounded Model Editorials The VICE ‘In Broad Daylight' Series Breaks Down Barriers By Jordy E | Published 2012-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/in-broad-daylight References: [vice](http://www.vice.com/en_ca/read/in-broad-daylight-0000146-v19n3) & [vice](http://www.vice.com/en_ca) VICE Magazine’s fashion editorial ‘In Broad Daylight’ is like any other shoot that features luxurious clothing. The black and white images showcase [vintage jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25), Betsey Johnson shoes and a Christian Lacroix jacket; not too shabby. While the mixing of [haute couture pieces](https://www.trendhunter.com/trends/audi-car-couture) has been seen before, the In Broad Daylight spread is different from the rest in that it presents a series of morbid models. The In Broad Daylight captures are slightly off-putting. With bleeding wounds and even a misplaced gun, the scene is reminiscent of a homicidal investigation. The production of the intricate set took a great deal of effort to pull off and involved a crew of production assistants, stylists and make-up artists, among several others. Located at an auto body shop, the In Broad Daylight photos are enough to make most viewers squirm. And yet, the VICE team has effectively displayed a fresh approach to the [fashion industry](https://www.trendhunter.com/trends/songs-of-siren), albeit a dead one. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Morbid Fashion:** A trend in fashion that embraces darker and more macabre themes, creating new opportunities in the clothing design and production industry. - **Disruptive Editorials:** A trend in fashion editorials that challenge traditional standards of beauty and style, creating opportunities for new and unconventional fashion representation. - **Interactive Set Designs:** A trend in fashion photography that incorporates elaborate and interactive set designs, creating opportunities for innovation and collaboration in the fashion and art industries. ### Where This Applies - **Fashion:** This industry can tap into the trend of morbid fashion and disruptive editorials to provide customers with alternative and unconventional clothing and style options. - **Photography:** This industry can take advantage of the trend of interactive set designs to create compelling and immersive visual experiences for their clients. - **Art:** This industry can explore the trend of morbid fashion and interactive set designs to create new and innovative art pieces that challenge traditional norms. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)