# Flower Power Fashiontography 'In Bloom' in Test Magazine Pairs Pretty Prints With Floral Headwear By Vittoria Natarelli | Published 2010-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/in-bloom-in-test-magazine References: [fashiongonerogue](http://fashiongonerogue.com/bloom-chiara-romagnoli-test-magazine/#more-29277) & [testmag](http://testmag.co.uk/) [Florals are everywhere this spring](https://www.trendhunter.com/trends/reformation-spring-2025), and this editorial titled 'In Bloom' in TEST Magazine is no exception. But their hippie twist is quite delightful. The shoot is very ethereal, with its clashing prints and [floral headpieces](https://www.trendhunter.com/trends/femininity-in-bloom). The blurred images spark some reminder of [flower power](https://www.trendhunter.com/trends/macys-flower-show) and peace, and all that 70s awesomeness. 'In Bloom' in TEST Magazine was photographed by Chiara Romagnoli, who is known for her light-filled photo shoots. **Implications** - In today's society, many consumers are experiencing a weakening relationship or crippling connection with nature. Businesses that are able to offer products through which people can rebuild or briefly re-encounter that relation will appeal to large numbers of client's in today's rapidly urbanizing society. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 87% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Floral Trend:** Businesses can capitalize on the popular floral trend by incorporating floral designs in their products and marketing efforts. - **Ethereal Fashion:** Clothing brands can create innovative and magical clothing pieces designed with the hippie twist seen in this editorial. - **Nature Reconnection:** Entrepreneurs can create products that offer people a chance to reconnect with nature, such as eco-tours or indoor plants. ### Where This Applies - **Fashion Industry:** The fashion industry can benefit from incorporating the popular floral trend in their clothing designs and marketing strategies. - **Beauty Industry:** The beauty industry can tap into the floral trend by creating floral-inspired makeup and skincare products. - **Travel Industry:** Entrepreneurs can establish eco-tourism businesses that offer opportunities for people to reconnect with nature. ## Related on Trend Hunter - [Floral-Inspired Sculptural Designs](https://www.trendhunter.com/trends/flower-power.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Nature-Inspired Home Decor](https://www.trendhunter.com/trends/flower-power-moss-wall-art.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)