# Whimsical Life-Honoring Luxe Fashion Burberry's In Bloom Collection Launches for the SS21 Season By Amy Duong | Published 2020-09-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/in-bloom-collection References: [hypebeast](https://hypebeast.com/2020/9/g-dragon-peaceminusone-nike-af1-07-para-noise-2-0-release-date-dd3223-100) [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024) introduces its latest designs for the [Spring/Summer 2021 season](https://www.trendhunter.com/trends/femininity-in-bloom) in the form of the In Bloom collection inspired by mariners and equestrians. The designs celebrate the circle of life through sophisticated fashion silhouettes that ready for the upcoming season. The brand reflects on the uncertainty that was faced this year at a global scale and informs that through reliable silhouettes. This includes the dependable [gabardine trench coats](https://www.trendhunter.com/trends/burberry-classics) and apparel that are catered for horse riders. There is also a sensible lofty theme that informs the seasonal garments as it captures what is described as a "fiction romance between a mermaid and a shark." The expansive range also reference water often and translates through the blue color palette. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 61% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Circle of Life Fashion:** Disruptive innovation opportunity: Design sustainable and eco-friendly clothing inspired by the natural world and the concept of life cycles. - **Equestrian-inspired Fashion:** Disruptive innovation opportunity: Develop stylish and functional clothing and accessories specifically designed for horse riders, combining traditional equestrian elements with modern fashion. - **Ocean-inspired Fashion:** Disruptive innovation opportunity: Create fashionable garments and accessories that draw inspiration from the ocean and aquatic life, incorporating marine colors, textures, and motifs. ### Industries Being Reshaped - **Sustainable Fashion:** Disruptive innovation opportunity: Implement innovative and sustainable practices throughout the fashion industry to minimize environmental impact and promote ethical production. - **Equestrian Retail:** Disruptive innovation opportunity: Develop online platforms or apps that cater specifically to the needs and preferences of equestrian enthusiasts, offering a wide range of equestrian-inspired fashion and accessories. - **Marine-themed Accessories:** Disruptive innovation opportunity: Create a line of unique and artistic accessories inspired by the ocean and marine life, utilizing sustainable materials and supporting conservation efforts. ## Related on Trend Hunter - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)