# Sharp-Shooting Phone Camera Chips Sony's New IMX586 Chip Makes for an Incredibly Impressive Camera By Riley von Niessen | Published 2018-07-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/imx586 References: [hypebeast](https://hypebeast.com/2018/7/sony-48-megapixel-smartphone-camera-details) & [sony](http://sony.com) [Sony](https://www.trendhunter.com/trends/sony) recently launched a revolutionary camera chip, called the IMX586. Due to the technology giant's improvements, the [smartphone camera chip](https://www.trendhunter.com/trends/sony-xperia-10-vii) is one of the best on the market, with the resolution being the highest on any phone camera so far. In addition to having the highest pixel count, the camera is said to be ideal for shooting in [low-light settings](https://www.trendhunter.com/trends/fossibot-f113). This is because of the "Quad Bayer color filter, which merges 4 pixels into one, resulting in a sharper pixel." Although the camera chip is not currently available in any smartphones on the market as of yet, it's expected to be included in the Xperia XZ models, which are set to launch in September. Image Credit: POCKET-LINT ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Revolutionary Camera Chips:** Sony's IMX586 chip brings disruptive innovation to smartphone photography, with its high resolution and low-light shooting capabilities. - **High Pixel Count:** The IMX586 chip offers the highest pixel count of any phone camera, paving the way for clearer and more detailed photographs. - **Low-light Shooting:** With its Quad Bayer color filter, the IMX586 chip enables smartphone cameras to capture sharp images even in low-light conditions. ### Where This Applies - **Smartphone Manufacturing:** The IMX586 chip presents an opportunity for smartphone companies to enhance camera capabilities and differentiate their products in a competitive market. - **Photography Equipment:** The high pixel count and low-light shooting capabilities of the IMX586 chip offer opportunities for innovation in professional and consumer photography equipment. - **Technology Components:** With Sony's launch of the revolutionary IMX586 chip, there are opportunities for companies to explore the development and enhancement of camera components for various devices. ## Related on Trend Hunter - [Two-Layer Transistor Phone Cameras](https://www.trendhunter.com/trends/sony.md) - [Enhanced Mobile Photography Sensors](https://www.trendhunter.com/trends/sony-lytia.md) - [Image Sensor-Upgrade Smartphones](https://www.trendhunter.com/trends/xperia-1-v.md) - [Premium Camera-Intact Smartphones](https://www.trendhunter.com/trends/xperia-5-v.md) - [Hyper-Speedy Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-iv.md) - [Camera-Centric Chinese Smartphones](https://www.trendhunter.com/trends/cameracentric-chinese-smartphones.md) - [Flagship AI-Powered Smartphones](https://www.trendhunter.com/trends/sony-xperia-1-vii.md) - [Masterful Photography Smartphones](https://www.trendhunter.com/trends/sony-xperia-5-v.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md)