# Sweet Potato Snack Bars The IMWELL Roasted Sweet Potato Bars are 100% Natural By Michael Hemsworth | Published 2022-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/imwell-roasted-sweet-potato-bars References: [dudeiwantthat](https://www.dudeiwantthat.com/food/snacks/imwell-roasted-sweet-potato-bars.asp) & [amazon](https://www.amazon.com/IMWELL-Potato-Healthy-Fitness-Women/dp/B08VS85N9F?tag=trenhunt0f-20)  The IMWELL Roasted Sweet Potato Bars are a delicious, complex carbohydrate-rich snack that offers a nutritionally dense option for consumers to incorporate into their lunches or backpacks. The bars are crafted with 100% natural sweet potatoes with [no preservatives](https://www.trendhunter.com/trends/smul) in the mix and are thus high in antioxidants, beta carotene, vitamins and minerals. Low in sodium, the bars have a fat-free profile that is also [gluten-free and cholesterol free](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars). The IMWELL Roasted Sweet Potato Bars come individually packaged for easy portability and are part of a larger movement towards [naturally formulated snack options](https://www.trendhunter.com/trends/clean-protein-bars). The bars feature 80-calories per bar, which positions them well as being light enough to not leave the person feeling too full but also substantial enough to stave off hunger. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Naturally Formulated Snacks:** Opportunity for food companies to create more nutritionally-dense, natural snack options to cater to health-conscious consumers. - **Complex Carbohydrate-rich Snacks:** Opportunity for sports nutrition brands to create complex carbohydrate-rich snack alternatives for athletes. - **Individually Packaged Snacks:** Opportunity for snack companies to create on-the-go snack options for busy consumers. ### Industries Being Reshaped - **Food:** Food companies can incorporate more complex carbohydrate-rich and naturally formulated snack options to attract health-conscious consumers. - **Sports Nutrition:** Sports nutrition brands can create complex carbohydrate-rich snack alternatives for athletes looking for high-performance snacks. - **Packaging:** Snack companies can create new and innovative packaging options for on-the-go snack options. ## Related on Trend Hunter - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Nutritious Five-Ingredient Bars](https://www.trendhunter.com/trends/san-diego-bar.md) - [IBS-Friendly Snack Bars](https://www.trendhunter.com/trends/belliwelli-bars.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Naturally Sweetened Apple Bars](https://www.trendhunter.com/trends/raisin-walnut-apple-bars.md) - [Pork-Filled Snack Bars](https://www.trendhunter.com/trends/free-range-pork-bar.md)