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# Bootleg Parody Apparel
Imran Potato References Luxe Labels and Video Games on a Series of Clothes

By Amy Duong | Published 2018-08-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/imran-potato
References: [highsnobiety](https://www.highsnobiety.com/p/imran-potato-high-fashion-video-game-collection-buy/) & [instagram](https://instagram.com/imran_potato/?utm_source=ig_embed&utm_campaign=embed_loading_state_control)

Fashion label Imran Potato introduces a collection full of parodic summer-ready apparel in the midst of the season. The pieces are adorned with motifs that reference luxury fashion houses and video games. Some examples of this include [large Louis Vuitton monograms](https://www.trendhunter.com/trends/monogramheavy-bags), [Gucci's](https://www.trendhunter.com/trends/branded-gaming-consoles) G logo, [characters from Donkey Kong Country](https://www.trendhunter.com/trends/shmoofoil) and NBA Live 2003. Some of the silhouettes include elastic-waist shorts, socks, backpacks, tees and button-up shirts.

The elastic shorts are finished in a contrasting dual-toned pattern while boasting the LV emblems. The Gucci logo sees itself on the socks and backpack options. The basketball characters from NBA Live 2003 adorn the four t-shirts alongside Imran Potato parodic branding. The button-up shirts see animal friends and enemies from Donkey Kong Country 2 including Rattly the Rattlesnake, Lockjaw the unruly piranha and Squawks the Parrot.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 90% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Parodic Apparel:** Opportunity for fashion companies to collaborate with parodic artists to create unique and eye-catching clothing collections.
- **Video Game Fashion:** Opportunity for fashion companies to incorporate popular video game characters and motifs into their clothing lines to appeal to a younger, gamer demographic.
- **Luxury Brand Parodies:** Opportunity for brands to create humorous parodies of luxury fashion houses, tapping into a growing trend of satirical fashion commentary.

### Industries Being Reshaped

- **Fashion:** Fashion companies have an opportunity to incorporate parodic elements and references to video games to appeal to younger demographics and create unique collections.
- **Gaming:** Game developers and publishers have an opportunity to collaborate with fashion companies to create branded clothing lines featuring their popular video game characters and motifs.
- **Marketing:** Marketing agencies have an opportunity to tap into the trend of satirical fashion commentary by partnering with brands to create humorous and attention-grabbing campaigns.

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