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# Quirky Footwear Capsules
Vault by Vans Taps Imran Potato for Creative Take on 'VR3 LX' Silhouettes

By Kanesa D | Published 2022-05-19 | Updated 2022-05-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/imran-potato-1
References: [hypebeast](https://hypebeast.com/2022/5/vault-by-vans-imran-potato-sneaker-collection) & [vans](https://www.vans.com/en-us/vault)

Vault by [Vans](https://www.trendhunter.com/trends/knu-skool) has tapped Imran Potato for a sneaker collection featuring the artist’s whimsical artwork. The DIY artist has developed a cult-like following due to his [distinct retro-style graphics, custom sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca), and reimagined luxury logos.

The collection consists of the ‘[KNU](https://www.trendhunter.com/trends/old-meets-knu) SKOOL VR3 LX’ and ‘SK8-HI VR3 LX’ silhouettes decorated in Imran Potato’s patterns and illustrations. The sneaker designs include a cheetah print, uniform black and white, and three human hand-decorated ‘SK8-HI VR3 LX.’ When discussing the hand sneakers, Vans explains: “The concept is an inspired evolution of the viral and satirically comical Potato Caveman Slippers,” a previous Imran Potato design that went viral for its commentary on footwear.

The brand also furthers its commitment to sustainability with this collection, aiming to utilize “100% regenerative, responsibly sourced renewable and recycled materials [by] 2030.”

Image Credit: Vault by Vans

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 55% | Activity: 51% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-inspired Artwork on Sneakers:** Brands can tap into the nostalgia market by collaborating with artists known for their retro styles to create distinct and unique designs.
- **Satirical Footwear Designs:** Creating footwear that provides commentary on consumer trends or industry practices can generate buzz and establish a brand's reputation for disruptive innovation.
- **Sustainable Sneaker Materials:** Committed use of renewable materials can bolster not only the brand's environmentally responsible image but also introduce innovative materials within the industry.

### Sectors Adopting This

- **Footwear Manufacturing:** Collaboration with artists and designers can lead to unconventional designs and evoke consumer interest, opening up new market segments.
- **Fashion and Apparel:** Incorporating sustainability goals for all clothing products can drive disruptive innovation and create environmentally conscious customization options in the industry.
- **Sustainable Sourcing:** Developing and providing sustainable materials to the fashion and footwear industry can position a company as an industry leader in driving global eco-conscious solutions.

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