# Improvised Fashiontography Lanvin Team Made the Party the Setting for Their Fall Campaign By Nika Kubiak | Published 2009-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/improvised-fashiontography-lanvin-team-made-the-party-the-setting-for-their References: [viewonfashion](http://www.viewonfashion.com/article/119-3835/LANVIN_Party-campaign) & [lanvin](http://www.lanvin.com/) A marvelous idea for an advertising campaign came upon the Lanvin team. During a socialite party for Acne Paper, Lucas and Albert used an event room full of guests as a backdrop for their fall winter 09/10 campaign fashion shoot. Photographer Andreas Larsson cleverly blended male models with party goers at the Ritz in Paris, where the shoot took place. Erin O´Connor, Julie Verhoeven and Martine Sitbon were just a few of the attendees who ware surprise with the setting, but by the looks, everyone had fun with it. The exquisite interiors of the hotel are elegant with a glamourous vibe with a mixture of reality. They will defiantly add an innovating touch to Lanvin’s image. You can check out the gallery above for a preview of the campaign and a video of the Lanvin Man Collection for Fall/Winter 2009-2010. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 48% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Event-based Advertising:** Using events and parties as backdrops for fashion campaigns presents an opportunity for immersive and interactive advertising experiences. - **Blending Reality and Fashion:** Incorporating real-life settings and individuals into fashion shoots disrupts traditional campaign structures and creates a more authentic and relatable aesthetic. - **Interactive Campaign Previews:** Offering sneak peeks and behind-the-scenes videos of fashion campaigns allows brands to engage with their audience and create anticipation for upcoming collections. ### Who This Affects Most - **Fashion:** The fashion industry can embrace event-based advertising and blended reality to create unique and immersive brand experiences for their customers. - **Hospitality:** Hotels and event venues can leverage their spaces as unique backdrops for fashion campaigns, opening up new revenue streams and attracting fashion-related collaborations. - **Media and Advertising:** Media and advertising agencies can explore interactive campaign previews as a way to create buzz and engage audiences, offering unique content and experiences to their clients. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)