# Ergonomic Coffee Cups Antispill Mug By Going Like Sixty | Published 2008-04-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/improving-mug-utility-coffee-cup-may-prevent-spillage References: [dvice](http://dvice.com/archives/2008/04/ergonomic_cup_d.php) Designers have a lot of fun with [coffee cups and mugs](https://www.trendhunter.com/trends/mario-mug), [weird shapes and handles](https://www.trendhunter.com/trends/gourd) - but none really try to improve the utility of the mug. Here's a design that takes into account that lips are used in the drinking of coffee. This design has a small indentation around the [rim of the cup](https://www.trendhunter.com/trends/soundsip) to prevent spilling. Jinhong Lin is the evil genius behind the lippy mug. **Implications** - Companies that pay close attention to the entire experience a consumer has when using their products will appeal to consumers in a unique way. Such a company will come across as compassionate and committed to providing its clients with superior quality products. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 27% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Ergonomic Drinkware:** Designers are exploring innovative ways to create ergonomic drinkware to improve utility. - **Anti-spill Technology:** Developments in anti-spill technology for mugs and cups are gaining popularity. - **Sensory Experience Design:** Designers are focusing on improving the sensory experience of product usage to enhance the user experience. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from adding ergonomic and anti-spill features to their drinkware to enhance consumer experience. - **Product Design:** Product designers can explore new ways to improve the utility and sensory experience of products like coffee mugs and cups. - **Home Goods Retail:** Home goods retailers have the opportunity to offer innovative and functional drinkware to consumers who are looking for practical solutions. ## Related on Trend Hunter - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Ergonomically Designed Mugs](https://www.trendhunter.com/trends/ergonomically-designed-mug.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Zero-Gravity Space Cups](https://www.trendhunter.com/trends/zero-gravity-coffee-cup.md)