# Food Design Innovations Improved Cheese Block Design Makes Snacking Easier By Katie Cordrey | Published 2010-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/improved-cheese-block-design References: [chunkacheese](http://www.chunkacheese.com/) The folks at Chunka Cheese have a patent pending "improved cheese block design" to transform a traditional block of cheese into a "new and [convenient snacking product](https://www.trendhunter.com/trends/smug-dairy)." The inventors see a lot of potential for their improved cheese block design. The website takes great pride in the fact that the cheese block design can be used for nearly any [type of cheese](https://www.trendhunter.com/trends/cheese-sausage), including [cheeses with fillings](https://www.trendhunter.com/trends/dubai-chocolate-style-cheese). Strawberry jam-filled cheese, anyone? **Implications** - Consumers are likely to purchase items, even seemingly flawed ones, as long as the product's gimmick satiates their desire to express their individuality. As such, corporations may consider appealing to consumers' individualism rather than to their actual needs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cheese Block Revolution:** Chunka Cheese invents a patent pending "improved cheese block design" that transforms traditional cheese blocks into new convenient snacking products. - **Individuality Appeals:** Corporate marketers may consider appealing to consumers' individualism rather than their actual needs in order to successfully launch unconventional products. - **Innovative Cheese Fillings:** Chunka Cheese's improved cheese block design can be used for nearly any type of cheese and allows for creative fillings like strawberry jam. ### Where This Applies - **Food Industry:** The improved cheese block design has the potential to revolutionize the cheese industry and create new product categories. - **Packaging Industry:** Companies in the packaging industry can offer innovative solutions for packaging and marketing unconventional and gimmicky products. - **Snack Industry:** The improved cheese block design provides opportunities for new products and tastes that can be developed and marketed in the snack industry. ## Related on Trend Hunter - [Hybrid Cheese Blocks](https://www.trendhunter.com/trends/hybrid-cheese-blocks.md) - [Cheese-Shaped Charcuterie Boards](https://www.trendhunter.com/trends/the-cheese-block-with-knife.md) - [Portion-Specific Cheese Packaging Innovations](https://www.trendhunter.com/trends/ulma.md) - [Filled-Center Cheese Lollipops](https://www.trendhunter.com/trends/cheese-lollipop.md) - [Consumer-Driven Cheese Packaging](https://www.trendhunter.com/trends/pilgrims-choice.md) - [Reformulated Plant-Based Cheeses](https://www.trendhunter.com/trends/daiya-blocks.md) - [Chocolate Cheese Slices](https://www.trendhunter.com/trends/processed-cheese.md) - [Chickpea-Based Cheese Alternatives](https://www.trendhunter.com/trends/cheeze-blocks.md) - [Plant-Based Flavored Cheeses](https://www.trendhunter.com/trends/wunderkern.md)