# Chemical-Reducing Tap Water Devices Filterbaby Was Designed to Improve Skin Health By Kalin Ned | Published 2023-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/improve-skin-health References: [filterbaby](https://filterbaby.com/) Many contemporary beauty brands have taken it upon themselves to create impactful products that will improve skin health for consumers and as a result, there are many formulations on the market that claim to do just that. [Filterbaby](https://www.trendhunter.com/trends/skincare-water-filtration) is an innovative brand that takes a new approach as it addresses skin health from a different source point—namely, tap water. The company claims that tap water in the USA is not as clean as people think it is, even though it is regulated and treated by the state and the [EPA](https://www.trendhunter.com/trends/wild-tomato-plants). According to Filterbaby, tap water gets "a passing grade at best from the [EWG](https://www.trendhunter.com/trends/birch-baby)." Hence, Filterbaby launches a special tap water filter that is designed to remove harmful toxins from tap water in order to improve skin health among consumers. Image Credit: Filterbaby ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 89% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Tap Water Filtration:** Develop a new product/service targeting tap water filtration to improve skin health and address concerns around tap water cleanliness. - **Skin Health Innovation:** Identify ways to improve skin health by addressing environmental factors like tap water cleanliness, leading to innovative product formulations and marketing strategies. - **Consumer Education on Tap Water Safety:** Opportunity to educate consumers on the importance of tap water safety and regulation, leading to greater awareness and demand for tap water filtration products. ### Sectors Adopting This - **Home Filtration Industry:** Home filtration companies should explore partnerships or develop their own tap water filtration products to meet consumer demands related to skin health and cleanliness concerns. - **Beauty Industry:** The beauty industry has an opportunity to incorporate tap water filtration technology into existing products or develop new ones, aimed at improving skin health and addressing tap water cleanliness concerns. - **Environmental Industry:** Environmental organizations can focus on advocating for tap water safety and regulation, leading to greater investment in water treatment technologies and public education campaigns. ## Related on Trend Hunter - [Skin-Caring Water Filters](https://www.trendhunter.com/trends/filterbaby-2-0.md) - [Skincare Water Filtration Products](https://www.trendhunter.com/trends/skincare-water-filtration.md) - [Beautifying Water Filters](https://www.trendhunter.com/trends/faucet-filter.md) - [Transformative Water Filters](https://www.trendhunter.com/trends/qure.md) - [Skin-Soothing Bath Filters](https://www.trendhunter.com/trends/canopy-bath-tub-filter.md) - [Advanced Face Washers](https://www.trendhunter.com/trends/face-washer.md) - [Filtered Tub Spouts](https://www.trendhunter.com/trends/bath-haus.md) - [Skin Barrier Support Showerheads](https://www.trendhunter.com/trends/canopy-handheld-filtered-showerhead.md) - [Red Light Shower Filters](https://www.trendhunter.com/trends/red-light-showerhead-filter.md)