# Pants-Free Flash Mobs Improv Everywhere Sparks Chaos With 9th Annual Event By TopDog | Published 2010-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/improv-everywhere1 References: [nypost](http://www.nypost.com/p/news/local/hundreds_go_pantsless_on_subway_DQ9En1Ulvo9shUrUTnjLsO) & [thestar](http://www.thestar.com/news/oddities/article/749028--hundreds-strip-in-nyc-for-no-pants-subway-ride) Thousands of exhibitionists from different points in New York created a pants-free flash mob at New York’s Union Square for the ninth annual [No Pants Subway Ride](https://www.trendhunter.com/trends/follow-the-frank-line) on January tenth. For an event with such meek beginnings, Improv Everywhere’s efforts to create [public chaos](https://www.trendhunter.com/trends/really-good-mood-machine) for the sake of fun and joy have grown to include 42 cities in 15 countries. Improv Everywhere’s spontaneous missions have gathered attention globally since their first Pants-free Subway Ride which had only 7 participants in January 2002. For more examples of Improv Everywhere’s fantastic flash mob stunts, see the related trends below. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Spontaneous Flash Mobs:** Opportunities for businesses to create spontaneous flash mob events that generate excitement and publicity. - **Global Participation:** Opportunities for businesses to tap into the growing trend of global participation in flash mob events. - **Creative Chaos:** Opportunities for businesses to leverage the concept of creative chaos to engage customers and create memorable experiences. ### Who This Affects Most - **Event Management:** Disruptive innovation opportunities for event management companies to offer unique and spontaneous flash mob experiences. - **Marketing and Advertising:** Disruptive innovation opportunities for marketing and advertising agencies to incorporate flash mob strategies into their campaigns. - **Tourism and Travel:** Disruptive innovation opportunities for tourism and travel companies to organize flash mob events to attract tourists and create unique experiences. ## Related on Trend Hunter - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Retro Phone-Free Events](https://www.trendhunter.com/trends/before-the-internet.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [Sober Dance Parties](https://www.trendhunter.com/trends/sober-dance-party.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md)