# Freezing at Taco Bell Improv Everywhere as Advertisers At Store Opening By lourdes sanchez bayas | Published 2008-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/improv-everywhere-as-advertisers-group-performs-at-taco-bell-opening References: [notcot](http://www.notcot.com/archives/2008/06/improv_everywhe.php#more) Improv Everywhere is known worldwide for pulling off guerrilla pranks in front of unsuspecting crowds, then making them viral on [YouTube](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter). Often their missions involve a few hundred volunteers who do totally unexpected things like freeze in crowded subway stations or take off pants or shirts in public places. Now, Charlie Todd, Improv's founder, has been hired by [Taco Bell](https://www.trendhunter.com/trends/drivethru-cams) to pull off a prank at the grand opening of one of its fast food restaurants in Flushing, Queens. The restaurant patrons' reaction is really funny .Some of the actors get poked by people while others have to stand frozen while folks go through their food. Another viral? Check out the best of Improv Everywhere's missions below: ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Pranks:** Opportunities for brands to create viral marketing campaigns by organizing unexpected and entertaining pranks in public spaces. - **Crowdsourcing Volunteers:** Utilizing a large number of volunteers to participate in unique and engaging marketing activities that generate buzz and social media sharing. - **Interactive Marketing:** Creating interactive experiences that engage and surprise consumers, leading to increased brand awareness and customer loyalty. ### Industries Being Reshaped - **Fast Food:** Fast food chains can leverage guerrilla pranks and interactive marketing to attract customers, create buzz, and differentiate their brand. - **Advertising:** Advertising agencies can incorporate guerrilla marketing tactics and crowdsourcing volunteers to craft attention-grabbing campaigns for their clients. - **Entertainment:** Entertainment companies can partner with guerrilla marketing organizations to create immersive experiences that captivate audiences and promote their content. ## Related on Trend Hunter - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Comedian QSR Breakfast Campaigns](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter.md) - [Breakfast Menu Apology Tours](https://www.trendhunter.com/trends/taco-bell-brand-apologist.md) - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Spicy Co-Branded Mints](https://www.trendhunter.com/trends/tic-tac-and-del-taco.md) - [Frozen QSR-Backed Chillers](https://www.trendhunter.com/trends/murrays-che.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md)