# Fudgy Pretzel Ice Creams Ben & Jerry's New Impretzively Fudged Flavor is Sweet & Salty By Katherine Pendrill | Published 2024-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impretzively-fudged References: [brandeating](https://www.brandeating.com/2024/01/ben-and-jerrys-new-pb-smores-impretzively-fudge-ice-cream.html)  [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-pb-smore) is kicking off 2024 with the launch of two tasty new flavors: PB S'more and Impretzively Fudged. Perfect for those who love ice cream with all the fixings, both of [Ben & Jerry's new flavors](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy) feature some tasty add-ins. On the one hand, PB S'mores takes toasted marshmallow ice cream and pairs it with extra-large pieces of chocolate peanut butter cups, crunchy graham cracker pieces, and a sweet marshmallow swirl. On the other hand, the new Impretzively Fudged flavor is inspired by chocolate bark and combines chocolate ice cream with crunchy, fudge-covered pretzel pieces for the ultimate pairing of sweet and salty. Both the new flavors are rolling out now in grocery stores across the U.S. and in Ben & Jerry's Scoop Shops. Image Credit: Ben & Jerry's Ben & Jerry's ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 57% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent Ice Cream Flavors:** The launch of Ben & Jerry's PB S'more and Impretzively Fudged flavors taps into the trend of indulgent ice cream flavors with unique mix-ins. - **Sweet and Salty Combinations:** The Impretzively Fudged flavor's combination of chocolate ice cream and fudge-covered pretzel pieces caters to the trend of sweet and salty flavor profiles. - **Unique Ice Cream Inclusions:** Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, showcase the trend of incorporating unconventional and tasty add-ins in ice cream. ### Who This Affects Most - **Ice Cream Manufacturing:** The launch of indulgent ice cream flavors like Ben & Jerry's PB S'more and Impretzively Fudged presents a market opportunity for the ice cream manufacturing industry to innovate and develop unique flavors. - **Snack Food Production:** The sweet and salty combination of the Impretzively Fudged flavor opens up opportunities for the snack food production industry to explore new flavor profiles and create innovative snacks. - **Frozen Dessert Retail:** The introduction of Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, creates a potential disruptive innovation opportunity for the frozen dessert retail industry to attract customers with unique and indulgent offerings. ## Related on Trend Hunter - [S'mores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-pb-smore.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Salted Fudge Ice Creams](https://www.trendhunter.com/trends/skillet-cookie-crumble-ice-cream.md) - [Caramel-Dipped Waffle Cones](https://www.trendhunter.com/trends/salted-caramel-dipped-waffle-cone.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Burnt Pastry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan.md)