# Paint-Accented Streetwear Virgil Abloh Drops the OFF-WHITE Cruise 2019 Impressionism Collection By Amy Duong | Published 2018-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/impressionism References: [highsnobiety](https://www.highsnobiety.com/p/off-white-cruise-2019-lookbook/) & [highsnobiety](https://www.highsnobiety.com/p/off-white-cruise-2019-lookbook/) Designer Virgil Abloh introduces the latest OFF-WHITE Cruise 2019 collection entitled 'Impressionism.' To showcase the new range, the [streetwear label](https://www.trendhunter.com/trends/pyra-scenic-route) set out to the great outdoors for its lookbook shoot. The new Cruise 2018 Impressionism capsule is emphasized by a wide range of styles that take on all-over print details. The collection is comprised of a series of t-shirts, button-down shirts, sweaters, shorts, trousers, and a selection of outerwear. There are also accessories including caps, socks, scarves, and bags. A highlighting detail of the new collection is the series of [denim pieces](https://www.trendhunter.com/trends/the-van-gogh-musum) that have paint accenting details that are further emphasized with its tie-dye effects. The upcoming OFF-WHITE Cruise 2019 Impressionism collection will be dropping later this year. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Denim-accented Streetwear:** Opportunity for disruptive innovation in the streetwear industry by incorporating paint and tie-dye effects on denim pieces. - **All-over Print Streetwear:** Opportunity for disruptive innovation in the streetwear industry by creating styles with all-over print details. - **Outdoor-inspired Lookbooks:** Opportunity for disruptive innovation in the fashion industry by showcasing collections in the great outdoors for lookbook shoots. ### Where This Applies - **Fashion Industry:** The fashion industry can explore disruptive innovation opportunities by incorporating paint and tie-dye effects on denim pieces, creating styles with all-over print details, and showcasing collections in the great outdoors for lookbook shoots. - **Streetwear Industry:** The streetwear industry can explore disruptive innovation opportunities by incorporating paint and tie-dye effects on denim pieces and creating styles with all-over print details. - **Photography Industry:** The photography industry can explore disruptive innovation opportunities by offering outdoor lookbook shoot services for fashion brands. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Restorative Designer Beach Clubs](https://www.trendhunter.com/trends/ibiza-beach-club.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Metro Transit-Inspired Sneakers](https://www.trendhunter.com/trends/be-right-back.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md)