# Express Beauty Festival Activations Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar By Laura McQuarrie | Published 2024-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/impress-no-glue References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240607ny34514/impress-beauty-returns-to-governors-ball-with-the-impress-salon) & [impressbeauty](http://www.impressbeauty.com/)  To provide festival-goers with a memorable experience of the award-winning [imPRESS NO GLUE](https://www.trendhunter.com/trends/individual-lash-kit) manicure and lashes, [imPRESS Beauty](https://www.trendhunter.com/trends/impress-x-kate-spade) partnered with Governors Ball to offer beauty lovers a hassle-free way to achieve a stunning, salon-quality looks in minutes. At the event, the imPRESS NO GLUE Mani and [Lash](https://www.trendhunter.com/trends/essence-lash-princess-false-lash-effect-mascara) Salon will be welcoming guests all weekend, and treating them to complimentary, glue-free applications of imPRESS nails and lashes. The 1-Step imPRESS Press-On Manis and Press-On Falsies are easy to apply and easy to remove without damage to natural nails or lashes. With this activation, festival attendees can quickly upgrade their look and enjoy the lineup of artists they came for. This fun, experiential onsite festival activation also includes videos and educational messaging from imPRESS ambassadors. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 72% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Onsite Festival Beauty Activations:** This trend highlights the growing demand for quick, hassle-free beauty solutions that enhance festival experiences. - **Glue-free Beauty Products:** Offering an alternative to traditional adhesive beauty products, this innovation appeals to those seeking convenience and comfort. - **Experiential Marketing in Beauty:** Brands are increasingly using immersive experiences to create memorable interactions with consumers at large events. ### Industries Being Reshaped - **Beauty and Personal Care:** The sector is evolving with new, easy-to-use products that cater to consumers looking for efficiency and effectiveness. - **Event Marketing:** Companies are leveraging live events to engage with their target audiences more effectively and create lasting brand impressions. - **Entertainment Event Services:** The inclusion of interactive beauty services at entertainment venues exemplifies the trend towards enhancing attendee experiences. ## Related on Trend Hunter - [Immersive Festival Speakeasies](https://www.trendhunter.com/trends/pretty-girl-parlour.md) - [No-Glue Lash Technology Kits](https://www.trendhunter.com/trends/individual-lash-kit.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md) - [Festival Beauty Activations](https://www.trendhunter.com/trends/festival-beauty-activations.md) - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md) - [Summery Lip Balm Activations](https://www.trendhunter.com/trends/melting-lip-balms.md) - [Multi-Sensory Nail Polish Activations](https://www.trendhunter.com/trends/taste-of-spring1.md)