# Glue-Free Natural-Looking Falsies The Kiss imPRESS Falsies are Hassle Free and Affordable By Debra John | Published 2025-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/impress-falsies References: [kissusa](https://www.kissusa.com/collections/lashes) & [shoppersdrugmart](https://www.shoppersdrugmart.ca/shop/kiss/c/KISS)  [Kiss](https://www.trendhunter.com/trends/kiss-falscara-value-packs) has launched the 'imPRESS Press-on Falsies,' a product designed to simplify lash application without the need for traditional glue. Unlike conventional lash strips, these [press-on clusters](https://www.trendhunter.com/trends/jetzi) are applied beneath the natural lashes, ensuring the bands remain hidden for an effortless, natural look. Moreover, the collection is available in a range of styles from natural to dramatic, allowing users to easily customize their appearance for both everyday wear and special occasions. As a result, the imPRESS Falsies provide a convenient and affordable alternative to [salon lash extensions](https://www.trendhunter.com/trends/lashlovr), enabling consumers to achieve a professional look from the comfort of home. Specifically, the offerings include the 'imPRESS Press-On Falsies With Applicator (20 clusters)' in 'Natural,' 'Voluminous,' and 'Spiky' styles, as well as the 'imPRESS Press-On Falsies (12 clusters)' in 'Classy Natural,' 'Authentic Natural,' 'Airy Wispy,' 'Edgy Wispy,' 'Refined Volume,' and 'Bold Volume' variations. Image Credit: Kiss ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 34% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **DIY Beauty Solutions:** This new category of easy-to-apply beauty enhancements represents a shift towards consumer empowerment and personalized beauty routines. - **Discreet Beauty Products:** The trend of hidden, more natural-looking beauty products gains momentum as consumers seek subtle enhancements rather than overt cosmetics. - **Customizable Makeup Products:** The ability to select from various styles caters to the growing demand for products that allow users to tailor their appearance to personal preferences. ### Where This Applies - **Beauty and Personal Care:** The beauty industry is increasingly leveraging technology and innovation to create makeup products that prioritize convenience and ease of use. - **Consumer Goods:** This segment is evolving to include products that offer professional quality results in at-home settings, reflecting a broader trend toward accessible luxury. - **Retail:** As retail continues to adapt, products like these highlight a shift in consumer purchasing behaviors towards versatile, multi-functional beauty solutions. ## Related on Trend Hunter - [No-Glue Lash Technology Kits](https://www.trendhunter.com/trends/individual-lash-kit.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md) - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md) - [Value-Minded False Lash Packs](https://www.trendhunter.com/trends/kiss-falscara-value-packs.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md) - [Customizable At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-products1.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Salon Quality Press-On Nails](https://www.trendhunter.com/trends/kiss-1.md)