# Vegan-Friendly Chicken Burgers KFC's New Imposter Burger is a Vegan Version of Its Chicken Burger By Katherine Pendrill | Published 2019-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/imposter-burger References: [bustle](https://www.bustle.com/p/where-is-kfcs-vegan-burger-available-heres-where-you-can-get-your-hands-on-this-quorn-feast-18006400) & [twitter](https://twitter.com/peta/status/1139221152012873730/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1139221152012873730&ref_url=https%3A%2F%2Fwww.bustle.com%2Fp%2Fwhere-is-kfcs-vegan-burger-available-heres-where-you-can-get-your-hands-on-this-quorn-feast-18006400) Following the lead of other fast food brands, KFC UK has just announced the debut of a vegan-friendly chicken burger called the 'Imposter Burger.' Just as the name suggests, this new burger looks just like a crispy chicken fillet, but with none of the actual meat. KFC's new Imposter Burger is a vegan version of the chain's classic Original Recipe Fillet Burger. According to the brand, "KFC's customary real chicken breast fillet is replaced with a bespoke Quorn fillet, coated in the Colonel's Original Recipe herbs and spices, topped with fresh iceberg lettuce and creamy vegan mayo in a soft glazed bun." In other words, it's a vegan-friendly take on fried chicken. The quorn-based patty is currently being testing in the UK at locations in London, Bristol, and the Midlands. Image Credit: *KFC UK.* ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Fast Food:** Expanding vegan options in fast food chains create opportunities for plant-based alternatives and meat substitutes. - **Plant-based Protein:** The rise of plant-based protein alternatives allows for innovative products that mimic the taste and texture of meat. - **Vegan Innovation:** The demand for vegan alternatives and innovations in the food industry drive the development of new plant-based products. ### Who This Affects Most - **Fast Food:** Fast food chains can capitalize on the growing demand for vegan options and offer plant-based alternatives on their menus. - **Food Service:** Food service providers can expand their offerings with plant-based proteins, appealing to a wider customer base that includes vegans and vegetarians. - **Meat Substitute:** The development and production of meat substitutes, such as quorn-based patties, create opportunities for companies to cater to the rise of plant-based diets. ## Related on Trend Hunter - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Vegan Deep-Fried Chicken Sandwiches](https://www.trendhunter.com/trends/red-bean-vegan-burger.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md) - [Plant-Based Fried Chicken Releases](https://www.trendhunter.com/trends/kfc-beyond-fried-chicken.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Crispy Chicken-Like Fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet.md)