# Flame-Grilled Vegan Patties Burger King's New Impossible Whopper Puts a Twist on a Classic By Katherine Pendrill | Published 2019-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-whopper References: [chewboom](https://www.chewboom.com/2019/04/01/burger-king-tests-new-impossible-whopper-at-select-locations/) & [usmagazine](https://www.usmagazine.com/food/news/burger-king-officially-debuts-meatless-impossible-whopper/) [Burger King](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich) is about to give its most iconic burger a bit of a makeover with the debut of the Impossible Whopper. Though the announcement came on April 1st, it seems to be a real addition to the Burger King menu. According to Burger King, the chain will begin testing the Impossible Whopper for a limited-time at 59 select Burger King locations in the St. Louis area. The burger itself is a plant-based take on the chain's famous flame-grilled Whopper. Instead of a beef patty, the burger features a [plant-based Impossible patty](https://www.trendhunter.com/trends/impossible-steak-bites), topped with sliced tomato, lettuce, pickles, mayo, ketchup, and sliced white onions. To prove just how tasty the new Impossible Whopper is, the brand served it to customers as a regular Whopper. None could believe the Impossible Whopper was meat-free, with one customer exclaiming: "That’s impossible. It tasted just like a Whopper should taste.” Image Credit: *Burger King.* ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Fast Food:** Burger King's Impossible Whopper debuting shows potential for more fast food restaurants to offer plant-based options. - **Alternative Protein Sources:** Burger King's use of the plant-based Impossible patty suggests that alternative protein sources are becoming more mainstream. - **Blended Fast Food Concepts:** The testing of the Impossible Whopper represents a trend towards blended fast food concepts that combine vegetarian and non-vegetarian offerings. ### Where This Applies - **Fast Food Industry:** The success of the Impossible Whopper could lead all fast food restaurants to add plant-based options to their menus. - **Alternative Protein Industry:** Alternative protein companies like Impossible Foods could see more mainstream success as more fast food chains offer their products. - **Food Innovation Industry:** The Impossible Whopper represents an opportunity for companies involved in food innovation to develop more plant-based meat alternatives for fast food restaurants. ## Related on Trend Hunter - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Southwest-Inspired Sandwiches](https://www.trendhunter.com/trends/southwest-bacon-whopper-sandwich.md) - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md)