# Plant-Based Sausage Expansions The 'Impossible Sausage' Gets a Naionwide Grocery Store Launch By Niko Pajkovic | Published 2021-08-13 | Updated 2021-08-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-sausage References: [fooddive](https://www.fooddive.com/news/impossible-sausage-debuts-in-grocery-stores/604752/) & [impossiblefoods](https://impossiblefoods.com/) [Impossible Foods](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants) has announced that its plant-based 'Impossible [Sausage](https://www.trendhunter.com/trends/aromatic-plantbased-sausages)' will now be available at retail grocery chains throughout the United States. This is the second meat alternative product that the company will have released for in-store retail purchase, joining the brand's popular '[Impossible Burger](https://www.trendhunter.com/trends/impossible-hot-dog).' Unlike other pre-made vegan sausages, the 'Impossible Sausage' comes in a faux raw ground meat form. What this means is that customers can use the product in a variety of dishes in a similar manner as traditional ground sausage. It will also be offered in two flavors: spicy and savory. According to the company, Impossible Foods seeks to replace meat-based products on a "worst first" basis, meaning it looks to tackle products considered the most harmful to the environment. In this case, the 'Impossible Sausage' is a far more sustainable option for consumers than regular pork-based options. Image Credit: Impossible Foods ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 80% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Products:** Opportunities for further innovations in meat alternatives derived from plant-based sources. - **Faux Raw Ground Meat:** Creating vegan and vegetarian options that mimic the texture of meat products in their raw forms. - **Sustainable Food Products:** Further development of food products with sustainability at the core of their production process. ### Who This Affects Most - **Food Retail:** Bringing plant-based meat alternatives to grocery store chains and increasing their availability. - **Food Manufacturing:** Developing and producing plant-based alternatives to meat products for wider distribution and consumption. - **Agriculture and Environmental Sustainability:** Innovations in sustainable growing practices, farming methods and technologies to accommodate the growing demand for plant-based alternatives to animal products. ## Related on Trend Hunter - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Aromatic Plant-Based Sausages](https://www.trendhunter.com/trends/aromatic-plantbased-sausages.md) - [Clean-Label Vegan Sausages](https://www.trendhunter.com/trends/beyond-sun-sausage.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md)