# Impossible Puzzles Rubiks Cube 360 is Strictly For Intense Brainers By Shelby Lee Walsh | Published 2009-07-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-puzzles-rubiks-cube-360 References: [designboom](http://www.designboom.com/weblog/cat/8/view/6930/rubiks-360.html) & [rubiks](http://www.rubiks.com/) As if a regular Rubik's Cube was not hard enough, the inventor of the classic game, Erno Rubik, is about to release his next [puzzle game](https://www.trendhunter.com/trends/netflix-puzzled): the Rubik's 360. Cubes are a thing of the past! This [spherical puzzle](https://www.trendhunter.com/trends/mixedreality-puzzle-game) is transparent and unsurprisingly, a lot harder to solve than the traditional Rubik's Cube. The toy will arrive in retail stores this summer. You better prepare your noodle for a good challenge until then! **Implications** - With the recent proliferation of mind-numbing entertainment saturating North American media outlets, consumers are demanding products which challenge them on a cognitive level. As such, corporations will find that it is now most opportune to release products which challenge the mental abilities of consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Cognitive Challenge Entertainment:** The demand for products that challenge consumers on a cognitive level is increasing, creating opportunities for companies to develop innovative forms of entertainment. - **Next-level Puzzle Games:** The introduction of the Rubik's 360 and other challenging puzzle games signals a shift towards more complex and engaging game experiences. - **Innovative Toy Design:** The Rubik's 360 represents a new wave of innovative toy design, pushing beyond traditional puzzles and offering consumers unique and stimulating play experiences. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers have an opportunity to expand their product offerings by creating more challenging and innovative puzzle toys like the Rubik's 360. - **Entertainment and Media:** The demand for cognitive challenge entertainment presents an opportunity for the entertainment and media industry to create and distribute new forms of engaging content. - **Game Development:** The emergence of next-level puzzle games opens up possibilities for game developers to explore complex and immersive puzzle game experiences that captivate and challenge players. ## Related on Trend Hunter - [Interactive Gaming Cubes](https://www.trendhunter.com/trends/rubiks-wowcube.md) - [Micro-Sized Puzzle Toys](https://www.trendhunter.com/trends/smallest-rubiks-cube.md) - [Smart Rubik’s Cube-Style Puzzles](https://www.trendhunter.com/trends/gocube-22.md) - [Cubic Color-Changing Puzzle Toys](https://www.trendhunter.com/trends/rubiks-33-phantom.md) - [Celebratory Puzzle Toys](https://www.trendhunter.com/trends/50th-anniversary-rubiks-cube.md) - [Social Puzzle Metaverses](https://www.trendhunter.com/trends/rubiks-run.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md) - [Tetrahedral Desk Puzzles](https://www.trendhunter.com/trends/desk-puzzles.md) - [See-Through Piece Puzzles](https://www.trendhunter.com/trends/transparent-jigsaw-puzzle.md)