# Retro Romantic Photography The Impossible Project Polaroids Capture a Serene and Nostalgic Feel By Leslie Chen | Published 2011-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-project-polaroids References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/the_impossible_project_claire_oring) & [claireoring](http://www.claireoring.com/) These Impossible Project Polaroids were shot by artist Claire Oring and capture the beautifully serene feeling of fall. From portraits to more abstract images, these photographs are a rich reminder of what it means to enjoy the simple things in life. The impressive artistry of Oring is evident in the Impossible Project Polaroids, as they were created with the reinvented [Impossible Project Polaroid camera](https://www.trendhunter.com/trends/polaroid-flip-instant-camera) and contain no Photoshopping. I’m definitely loving the [old-school feel](https://www.trendhunter.com/trends/back-to-basics-ii) of these images and how well they could fit into albums from the '70s. Take a look through the Impossible Project Polaroids and let them take you away on a [journey of nostalgia](https://www.trendhunter.com/trends/holy-ohio). **Implications** - Consumers desire a way to stay connected to the simplicity of their pasts. Creating items with a vintage aesthetic could help a company draw in a greater number of shoppers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Vintage Aesthetic:** Companies can capitalize on the trend of creating items with a vintage aesthetic to attract more shoppers. - **Nostalgia Photography:** The demand for nostalgic photography that captures the simplicity of the past is growing, presenting opportunities for artists and photographers. - **Analog Revival:** The revival of analog technology, such as instant cameras, offers disruptive innovation opportunities for companies in the camera and photography industry. ### Where This Applies - **Retail:** Retailers can tap into the vintage aesthetic trend by offering products that evoke nostalgia and simplicity. - **Art and Photography:** Artists and photographers specializing in nostalgic photography can cater to the growing demand for capturing the essence of the past. - **Camera and Photography:** The analog revival presents opportunities for camera and photography companies to develop innovative products that bridge the gap between retro charm and modern functionality. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Vintage Imaging Kits](https://www.trendhunter.com/trends/pgytech-retrova.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md)