# Plant-Based Diner Menus The Johnny Rockets Impossible Original is a Tasty New Menu Item By Michael Hemsworth | Published 2021-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-original References: [chewboom](https://www.chewboom.com/2021/05/10/johnny-rockets-introduces-new-impossible-burger-as-part-of-new-plant-based-lineup/) & [johnnyrockets](https://www.johnnyrockets.com) The [Johnny Rockets](https://www.trendhunter.com/trends/johnny-rockets-jalapeo-popper) Impossible Original burger is a plant-based sandwich being launched by the diner brand to offer patrons a meat-free alternative that doesn't disappoint when it comes to flavor. The burger is crafted using an [Impossible patty](https://www.trendhunter.com/trends/impossible-meal-makers) that has been grilled and topped with lettuce, tomatoes, relish, chopped onions, pickles, mayo and mustard on a toasted bun. Patrons can also upgrade their burger with a Daiya Cheddar Style Slice to give the sandwich a cheeseburger-inspired flavor and texture. The Johnny Rockets Impossible Original burger is being launched as a limited-edition option alongside the new [Craig's](https://www.trendhunter.com/trends/the-smores-cookie) Vegan Shakes, which come in Vanilla, Chocolate and Strawberry flavor options. The new menu items are hoped by the brand to be well-received by patrons and help to pave the way towards permanent plant-based fare. Image Credit: Johnny Rockets ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 98% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Dining:** As more consumers seek out plant-based foods, there is an opportunity for innovative restaurants to offer delicious and satisfying meat-free options like the Johnny Rockets Impossible Original burger. - **Vegan Alternatives:** With the rise of veganism, there is a growing trend towards offering vegan alternatives in traditional establishments like diners, such as the Craig's Vegan Shakes. - **Sustainability Focus:** As sustainability becomes an increasing concern for consumers, plant-based dining allows restaurants like Johnny Rockets to reduce their environmental impact, presenting opportunities for further sustainable innovations. ### Who This Affects Most - **Restaurant Industry:** The rise of plant-based dining and vegan alternatives presents opportunities for restaurants to offer innovative new menu items like the Johnny Rockets Impossible Original burger and Craig's Vegan Shakes. - **Food and Beverage Industry:** As consumer demand for plant-based and vegan foods grows, there is a need for food and beverage companies to develop new products to meet these preferences. - **Sustainability Industry:** The focus on plant-based dining and reducing environmental impact creates opportunities for sustainability-focused companies to work with restaurants and food companies, offering innovative solutions to reduce waste and emissions further. ## Related on Trend Hunter - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Cheesy Jalapeño Diner Snacks](https://www.trendhunter.com/trends/johnny-rockets-jalapeo-popper.md) - [Cheesy Plant-Based Burgers](https://www.trendhunter.com/trends/mr-royale-with-cheese.md)