# Pre-Seasoned Plant-Based Meats Impossible Meal Makers Have 19-Grams of Protein Per Serving By Michael Hemsworth | Published 2024-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-meal-makers References: [businesswire](https://www.businesswire.com/news/home/20241008457031/en/Impossible-Foods-Launches-3-New-Family-Friendly-Retail-Products-Reimagines-Best-Selling1-Chicken-Nuggets-with-Impossible-Disney-The-Lion-King-Chicken-Nuggets) & [impossiblefoods](https://impossiblefoods.com)  [Impossible Foods](https://www.trendhunter.com/trends/impossible-steak-bites) is aiming to make plant-based meal preparation as easy as possible with its new [Impossible Meal Makers](https://www.trendhunter.com/trends/impossible-beef-lite) that aim to deliver high-quality taste and nutrition for consumers to enjoy. The products are positioned as the brand's updated take on its flagship Impossible Beef minced plant-based meat and features 19-grams of protein per serving along with zero cholesterol and 33% less saturated fat when compared to animal ground beef. The product comes in two [pre-seasoned options](https://www.trendhunter.com/trends/beyond-steak-flavors) including Italian-Style and Taco, which are both great for a number of recipes and can be quickly prepared in a pan in minutes. The Impossible Meal Makers are headed to retailers in the coming weeks and respond to consumer demand for easy ways to incorporate plant-based meat into their diet. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 71% | Activity: 84% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Plant-based Foods:** The rise of pre-seasoned plant-based meats caters to busy consumers seeking quick, nutritious meal solutions. - **High-protein Meat Alternatives:** Plant-based products boasting high protein content, like Impossible Meal Makers, are elevating consumer interest in meat substitutes. - **Health-conscious Eating:** Products with reduced cholesterol and saturated fat are drawing health-conscious buyers towards plant-based diets. ### Industries Being Reshaped - **Food Retail:** Retailers are expanding their plant-based offerings to meet the increasing demand for convenient, healthy meal options. - **Plant-based Food Manufacturing:** Manufacturers are innovating by developing pre-seasoned, high-protein plant-based meats that simplify meal prep. - **Health and Wellness:** The health and wellness industry is seeing a surge in products emphasizing reduced cholesterol and lower saturated fat. ## Related on Trend Hunter - [Lean Plant-Based Beef](https://www.trendhunter.com/trends/impossible-beef-lite.md) - [Seasoned Plant-Based Steak Bites](https://www.trendhunter.com/trends/impossible-steak-bites.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Piquant Plant-Based Chicken Products](https://www.trendhunter.com/trends/impossible-foods-products.md) - [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md) - [Plant-Based Homestyle Meatballs](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants.md) - [Protein-Rich Plant-Based Meatballs](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md)