# Plant-Based QSR Burgers The Burger King Impossible King Sandwich is Arriving Soon By Michael Hemsworth | Published 2022-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-king-sandwich References: [chewboom](https://www.chewboom.com/2022/06/23/burger-king-introduces-new-impossible-king-sandwich/) & [bk](https://www.bk.com)  The [Burger King Impossible King Sandwich](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich) is a new plant-based menu item arriving just in time for the summer for consumers to order in place of meat-based alternatives. The burger features an [Impossible patty](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet) flame-grilled to perfection, and paired with two slices of American cheese, pickles, ketchup, white onions and mustard. Served on a toasted sesame seed bun, the burger is expected to be a hit amongst consumers who already practice a [plant-based lifestyle](https://www.trendhunter.com/trends/burger-king-uk-campaign) or who are curious about meat alternatives. The Burger King Impossible King Sandwich is arriving at participating locations nationwide in the US on Monday, June 27, 2022. The burger offers a familiar taste and texture experience when compared to the meat-based original to make it perfect for patrons of all kinds. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Fast Food:** The rise of plant-based menu items in QSR chains presents an opportunity for disruptive innovations in food production and agriculture. - **Alternative Meat Patties:** The popularity of Impossible and Beyond Meat patties creates new opportunities for R&D in plant-based meat alternatives across the food industry. - **Consumer Interest in Sustainability:** As more consumers seek plant-based menu options, businesses can innovate towards sustainable and eco-friendly practices across industries. ### Who This Affects Most - **Fast Food:** Plant-based menu items in QSR chains could disrupt the traditional fast food industry and encourage more eco-friendly food sourcing and production. - **Food Production:** The demand for plant-based meat alternatives creates an opportunity for food manufacturers to explore new sources and production methods for plant-based protein. - **Agriculture:** The rise of plant-based menu items could shift demand for traditional meat products and present new opportunities for sustainable agriculture practices. ## Related on Trend Hunter - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Meat-Free Bacon Burgers](https://www.trendhunter.com/trends/bakon-king.md) - [Southwest-Inspired Sandwiches](https://www.trendhunter.com/trends/southwest-bacon-whopper-sandwich.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Vegetarian Bean-Based Burgers](https://www.trendhunter.com/trends/burger-king-bean-burger.md) - [Backyard Barbecue QSR Burgers](https://www.trendhunter.com/trends/bbq-brisket-whopper.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md)