# Hearty Plant-Based Burgers Umami Burger is Now Serving the Impossible Burger by Impossible Foods By Katherine Pendrill | Published 2017-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-foods References: [chewboom](http://www.chewboom.com/2017/05/17/umami-burger-launches-impossible-burger-west-coast-locations/) & [prnewswire](http://www.prnewswire.com/news-releases/umami-burger-debuts-famed-impossible-burger-at-multiple-west-coast-locations-300459322.html) Umami Burger recently teamed up with [Impossible Foods](https://www.trendhunter.com/trends/impossible-foods-product) in order to serve the famed Impossible Burger at its west coast locations. As a result, Umami Burger is the first and only chain restaurant to serve the heavily publicized burger. The Impossible Burger is a 100 percent [plant-based burger](https://www.trendhunter.com/trends/beyond-meat-and-hard-rock-cafe) made from simple ingredients such as wheat, coconut oil and potatoes. However, what makes the Impossible Burger different than other [veggies patties](https://www.trendhunter.com/trends/actual-veggies-burgers) is the addition of heme, which makes the faux meat smell, sizzle and even bleed like real beef. Umami Burger's Impossible Burger features two of the meat-mimicking patties alongside American cheese, caramelized onions, dill pickles, tomatoes, lettuce, miso mustard and house spread. The result is a vegetarian-friendly burger that is sure to satisfy even the most discerning carnivores. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Burgers:** The rise in popularity of plant-based burgers presents an opportunity for food companies to develop innovative and flavorful meat alternatives. - **Ingredient Innovation:** The use of heme in plant-based burgers opens up opportunities for food manufacturers to experiment with new ingredients that mimic the taste and texture of real meat. - **Vegetarian-friendly Fast Food:** The introduction of the Impossible Burger into a chain restaurant like Umami Burger indicates a growing demand for vegetarian-friendly options in the fast food industry. ### Who This Affects Most - **Food & Beverage:** Food and beverage companies can capitalize on the demand for plant-based burgers by creating new products and expanding their vegetarian and vegan offerings. - **Foodservice:** The addition of plant-based burgers to the menu at fast food chains presents an opportunity for the foodservice industry to attract a wider range of customers, including those looking for meat alternatives. - **Alternative Protein:** The success of the Impossible Burger highlights the potential for the alternative protein industry to disrupt traditional meat production and offer more sustainable and ethical options. ## Related on Trend Hunter - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Umami Mushroom Patties](https://www.trendhunter.com/trends/the-actual-truffle-burger.md) - [Umami Vegan Burgers](https://www.trendhunter.com/trends/plant-based-salmon-burger.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Spicy Plant-Based Burritos](https://www.trendhunter.com/trends/fuego-impossible-burrito.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md)