# Grain-Based High-Protein Foods Impossible Foods and EQUII Partnered for High-Protein Foods By Michael Hemsworth | Published 2026-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-foods-and-equii References: [vegconomist](https://vegconomist.com/company-news/impossible-foods-announces-partnership-equii-expand-protein-grain-based-foods/) & [impossiblefoods](https://impossiblefoods.com/)  [Impossible Foods](https://www.trendhunter.com/trends/impossible-meal-makers) and [EQUII](https://www.trendhunter.com/trends/protein-yeast-flour) have announced a new partnership that will see the two brands working to introduce products with a high protein recipe and a grain-based composition. The products are expected to include [select breads and pastas](https://www.trendhunter.com/trends/banza-wheat-protein-pasta)., which will boast a grain-based recipe and plant-based protein to help consumers maximize their intake of the macro nutrient. The product partnership comes as part of the continued surge in protein-driven foods as consumers embrace high-protein diets to accommodate active lifestyles, weight loss journeys including GLP-1 medications and beyond. President and CEO of Impossible Foods Peter McGuinness spoke on the partnership with EQUII saying, "Impossible products are some of the most delicious, high-quality, complete sources of plant-based protein on the market. Today, I’m excited to share that our innovation portfolio is expanding as a result of our new strategic partnership with EQUII. Teaming up with EQUII will allow us to deliver even more protein in a way that’s complementary to our existing plant-based proteins, starting with select grain-based breads and pastas." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 51% | Activity: 60% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Diet Surge:** A notable increase in consumer demand for protein-rich foods is driving innovations in both plant-based and grain-based formulations. - **Plant-based Protein Innovation:** The partnership highlights a shift towards integrating plant-based proteins into traditional grain-based products, expanding their nutritionally dense offerings. - **Grain-based Product Expansion:** There is an emerging opportunity to leverage grains as a vehicle for delivering high protein content in a variety of food products. ### Where This Applies - **Health-focused Food and Beverage:** The convergence of health trends and food innovation is creating new market opportunities for protein-enhanced grain products. - **Plant-based Foods:** With a growing interest in sustainable protein options, plant-based foods continue to evolve with creative partnerships and product development. - **Specialty Grain Products:** Grains are being reborn with enhanced nutritional profiles, positioning them as key ingredients in the evolving dietary landscape. ## Related on Trend Hunter - [High-Protein Functional Foods](https://www.trendhunter.com/trends/highprotein-functional-food.md) - [Seasoned Plant-Based Steak Bites](https://www.trendhunter.com/trends/impossible-steak-bites.md) - [Replenishing Protein Pop-Ups](https://www.trendhunter.com/trends/protein-bar-pop-up.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Sweetened Protein Snack Partnerships](https://www.trendhunter.com/trends/oobli-and-ingredion.md) - [Value-Minded Protein-Rich Cereals](https://www.trendhunter.com/trends/highprotein-cereal-range.md) - [Plant-Based Foodservice Meats](https://www.trendhunter.com/trends/novameat-plantbased-proteins.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Plant-Based Greek Cuisine Sauces](https://www.trendhunter.com/trends/tofuitti-and-green-and-grains.md)