# Direct-to-Consumer Burger Shops Impossible Foods Has Launched a Direct-to-Consumer Online Store By Katherine Pendrill | Published 2020-06-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-foods-1 References: [brandeating](https://www.brandeating.com/2020/06/impossible-burgers-launches-new-direct-to-consumer-online-stores.html) & [buy.impossiblefoods](https://buy.impossiblefoods.com/) Impossible Foods recently launched a direct-to-consumer online store, making it easier than ever for consumers to get their hands on the popular plant-based [Impossible Burgers](https://www.trendhunter.com/trends/indulgent-burger). [Impossible Foods'](https://www.trendhunter.com/trends/vegetarian-meal-options) new direct-to-consumer online shop ships the brand's signature Impossible Burgers anywhere within the continental US with the promise of two-day home delivery. Orders start at $49.99 for a compostable and recyclable box of four 12-oz packages of Impossible burger patties. Shipping is included in the cost, which is why the burgers cost slightly more than they would at your local grocery store. The online store also offers a number of other options, including the Impossible Combo Pack, Impossible Family Pack, and an Impossible Grilling Pack that features 20 quarter-pound patties. Image Credit: *Impossible Foods.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Online Stores:** The launch of Impossible Foods' direct-to-consumer online store showcases the trend of brands bypassing traditional retail channels and selling directly to customers. - **Plant-based Food Delivery:** The availability of two-day home delivery for Impossible Burgers highlights the trend of convenient, direct-to-consumer delivery options for plant-based food products. - **Sustainable Packaging Solutions:** The offer of compostable and recyclable packaging for Impossible burgers addresses the growing trend of consumers demanding sustainable and eco-friendly packaging choices. ### Where This Applies - **Online Retail:** The rise of direct-to-consumer online stores presents disruptive innovation opportunities for the online retail industry to explore new ways of reaching customers. - **Food Delivery Services:** The expansion of plant-based food delivery options creates disruptive innovation opportunities for the food delivery services industry to cater to the growing demand for sustainable and healthy food options. - **Packaging Industry:** The need for sustainable packaging solutions in the food industry opens up disruptive innovation opportunities for the packaging industry to develop and provide more eco-friendly and efficient packaging alternatives. ## Related on Trend Hunter - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Frozen Plant-Based Entrees](https://www.trendhunter.com/trends/impossible-bowls.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Prepackaged Vegan QSR Foods](https://www.trendhunter.com/trends/odd-burger-cpg-products.md) - [Plant-Based Homestyle Meatballs](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants.md) - [D2C Plant-Based Tuna Deliveries](https://www.trendhunter.com/trends/kuleana-tuna.md) - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md)