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# Vegan Chicken Nugget Alternatives
Impossible Chicken Nuggets Have Landed at Trader Joe's

By Katherine Pendrill | Published 2022-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-chicken-nuggets-1
References: [traderjoes](https://www.traderjoes.com/home/products/pdp/impossible-chicken-nuggets-073297)

![Vegan Chicken Nugget Alternatives](https://cdn.trendhunterstatic.com/thumbs/468/impossible-chicken-nuggets-1.jpeg)

Following the incredible success of its meat-free burger, the team at Impossible Foods has created new Impossible Chicken Nuggets. And perhaps most exciting of all, you can pick up these new Impossible Chicken Nuggets at your local Trader Joe's.

The new Impossible Chicken Nuggets are plant-based tenders that have all the savory flavor, crispy texture, and delicious dunkability of a real chicken nugget. Once cooked, the tender, soy and potato protein-based interior is breaded and crisped until golden brown. This gives the nuggets a "mild, meaty, and perfectly salty flavor that so faithfully
evokes the experience of eating a standard chicken nugget that it feels...well, impossible!"

With 13 grams of plant-based protein per serving, the new Impossible Chicken Nuggets make a perfect starter, side dish, or quick snack.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 39% | Activity: 61% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Plant-based Meat Alternatives:** There is a growing demand for meat alternatives that mimic the taste and texture of traditional meat products, presenting a potential for innovation in the plant-based food industry.
- **Convenient Healthy Snacks:** As consumers increasingly prioritize convenience and health, there is an opportunity for innovation in the healthy snack industry to offer plant-based options that are both easy to grab on-the-go and satisfying.
- **Rising Popularity of Impossible Foods:** The success of Impossible Foods in creating meat alternatives that closely resemble traditional meat products suggests a growing market for innovative plant-based food companies.

### Who This Affects Most

- **Plant-based Food Industry:** The plant-based food industry has an opportunity to innovate by developing new and exciting meat alternatives that are both healthy and satisfying.
- **Healthy Snack Industry:** As more consumers seek out healthy snack options, the industry has an opportunity to develop and market plant-based alternatives that are both nutritious and convenient.
- **Food Retail Industry:** As plant-based food products become increasingly popular, there is an opportunity for food retailers to expand their offerings and cater to health-conscious consumers.

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