# Cheesy Meat-Free QSR Burgers The Impossible Cheeseburger from Red Robin will Launch on April 1 By Michael Hemsworth | Published 2019-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-cheeseburger References: [chewboom](https://www.chewboom.com/2019/03/29/the-impossible-cheeseburger-is-coming-to-red-robin-on-april-1-2019/) & [redrobin](https://www.redrobin.com) Reduced meat diets are gaining popularity amongst consumers who are seeking to lead a healthier lifestyle and/or decrease their carbon footprint, which is seeing new products like The Impossible Cheeseburger from [Red Robin](https://www.trendhunter.com/trends/lava-queso-burger). Set to launch Monday, April 1 the burger is made with an Impossible Burger patty, which boasts a delicious [plant-based profile](https://www.trendhunter.com/trends/juicy-marbles) that will satisfy meat cravings in a different way. The burger will come topped with red onions, lettuce, pickles, tomatoes, mayo and Red Robin's signature pickle relish along with your choice of cheese on a fluffy sesame seed bun. The Impossible Cheeseburger from Red Robin will be priced at $14.69 and will be served with [Bottomless Steak fries](https://www.trendhunter.com/trends/big-yummm-burger-deal) to enhance the overall value of the meal. Image Credit: Red Robin ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reduced Meat Diets:** Opportunity for QSR chains to develop more meat-free burger options to cater to the growing demand from consumers seeking healthier and more sustainable food choices. - **Plant-based Burgers:** Innovation potential for food companies to create plant-based burger patties that closely mimic the taste and texture of real meat, offering a satisfying alternative for meat lovers. - **Value-added Meal Deals:** Potential for QSR chains to offer meal deals that provide enhanced value by including extras like bottomless fries, appealing to cost-conscious consumers. ### Industries Being Reshaped - **Quick Service Restaurants:** QSR chains have an opportunity to capitalize on the rising trend of reduced meat diets by expanding their meat-free burger offerings, attracting more health-conscious customers. - **Plant-based Food Industry:** The plant-based food sector can seize the opportunity to develop innovative, flavorful, and high-quality burger patties to cater to the increasing demand for plant-based meat alternatives. - **Food Service Industry:** The food service industry, particularly QSR chains, can benefit from incorporating value-added elements into their meal deals to create a more appealing proposition and increase customer satisfaction. ## Related on Trend Hunter - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Gooey Queso-Topped Burgers](https://www.trendhunter.com/trends/lava-queso-burger.md) - [Extra-Juicy Burger Lineups](https://www.trendhunter.com/trends/new-bigger-juicier-burgers.md) - [Cheese-Celebrating Restaurant Menus](https://www.trendhunter.com/trends/cheese-lovers-remix.md) - [Celebratory Plant-Based Burger Promotions](https://www.trendhunter.com/trends/1-impossible-slider.md) - [College Basketball-Celebrating Burgers](https://www.trendhunter.com/trends/buzzer-beater-bacon-cheeseburger.md) - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Cheesy Plant-Based Burgers](https://www.trendhunter.com/trends/mr-royale-with-cheese.md)