# Car Wash Burger Pop-Ups The Impossible Car Wash Gives Out Free Burgers By Ell Smith | Published 2020-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-car-wash References: [vegoutmag](https://vegoutmag.com/losangeles/news-article.php?id=400) & [impossiblefoods](https://impossiblefoods.com/ca/) The [Impossible Car Wash](https://www.trendhunter.com/trends/the-impossible-shop) has popped up in L.A as a means of promoting the [vegan burger brand's grocery store rollout](https://www.trendhunter.com/trends/odd-burger-cpg-products). Brands heavily rely on marketing stunts and events, but social distancing guidelines put in place due to COVID-19 have tasked brands with keeping consumers socially distant yet engaged. This latest event is a perfect example of the creative and of-the-time marketing stunts that are sure to make an impact throughout the pandemic. This event put a twist on nostalgic burger drive-thrus, offering a [free burger](https://www.trendhunter.com/trends/holiday-burger-blitz) with every wash. At the end of the contactless car wash, guests would receive a goodie bag that offered an Impossible burger, as well as a sneak peak of the brand's upcoming offerings. Image Credit: impossible ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Contactless Marketing:** Creating events and promotions that align with social distancing guidelines, allowing brands to keep their consumers safe and engaged during the pandemic. - **Incentive Promotions:** Using incentives such as free products as a part of promotions and events to drive engagement and build brand recognition. - **Pop-up Marketing:** Creating temporary brand experiences that generate hype and create a sense of urgency for consumers to engage with the brand. ### Where This Applies - **Fast Food:** Fast food businesses can incorporate creative marketing strategies such as incentive-based promotions and pop-up events to drive sales and engage with customers. - **Automotive Services:** Automotive services can leverage pop-up events and promotions to generate buzz and attract new customers while also adhering to social distancing guidelines. - **Grocery Retail:** Grocery retail brands can utilize pop-up events and incentive-based promotions to increase brand awareness and drive sales for their products. ## Related on Trend Hunter - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Celebratory Plant-Based Burger Promotions](https://www.trendhunter.com/trends/1-impossible-slider.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md) - [Cracker-Sponsored Car Washes](https://www.trendhunter.com/trends/goldfish-car-wash.md) - [Plant-Based Burger Pop-Ups](https://www.trendhunter.com/trends/burger-pop-up.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md)