# Five-Pound Burger Boxes Operators May Now Sell Five-Pound Bricks of the Impossible Burger Patties By Laura McQuarrie | Published 2020-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-burger-patties References: [livekindly.co](https://www.livekindly.co/vegan-burger-meat-delivered-to-your-door/) & [impossiblefoods](https://impossiblefoods.com/recipes/all/) To keep their households well-stocked during a disruptive time, people are buying in bulk and purchasing food and beverages that are packaged in larger quantities—and they can now even buy five-pound bricks of [Impossible Burger](https://www.trendhunter.com/trends/impossible-sausage) patties directly from restaurants. Due to current conditions, the [FDA](https://www.trendhunter.com/trends/Zeta-Surgical) relaxed its labeling rules, which allows direct-to-consumer sales of [Impossible Foods'](https://www.trendhunter.com/trends/vegetarian-meal-options) plant-based meat. Thanks to this new flexibility, Impossible Foods states that "all operators are eligible to sell the Impossible Burger 5 lb bricks, 1/4 lb patties or 1/3 lb patties to customers." With a purchase, restaurants supply customers with a printed copy of Impossible Burger’s ingredient list and allergens. With this plant-based patty from Impossible Foods, consumers have the potential to make everything from vegan-friendly meatballs to lasagna and tacos with the protein-packed meatless alternative. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bulk Food Purchasing:** As more people are looking to stock up on food during disruptive times, there is an opportunity for food retailers to highlight bulk purchasing options. - **Direct-to-consumer Sales:** Due to the FDA's relaxed labeling rules, there is an opportunity for food producers to sell their products directly to consumers. - **Plant-based Meat Alternatives:** As more consumers are looking for alternatives to traditional meat products, there is an opportunity for companies to expand their product lines with plant-based meat alternatives. ### Who This Affects Most - **Food Retailers:** Food retailers can take advantage of the trend towards bulk purchasing by promoting their bulk food options. - **Food Producers:** Food producers have an opportunity to sell their products directly to consumers due to the FDA's relaxed labeling rules. - **Alternative Meat Products:** Companies producing plant-based meat alternatives can expand their product lines to capitalize on the trend towards meat alternatives. ## Related on Trend Hunter - [Bulk Plant-Based Burger Packs](https://www.trendhunter.com/trends/beyond-burger-family-packs.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Stackable Vegan Burger Patties](https://www.trendhunter.com/trends/beyond-stack-burger.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Plant-Based Homestyle Meatballs](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants.md) - [Value-Driven Plant-Based Meat Packs](https://www.trendhunter.com/trends/beyond-beef-value-pack.md) - [Frozen Plant-Based Entrees](https://www.trendhunter.com/trends/impossible-bowls.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md)