# Plant-Based Breakfast Sandwiches Starbucks is Serving Up a New Impossible Breakfast Sandwich By Katherine Pendrill | Published 2020-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-breakfast-sandwich References: [chewboom](https://www.chewboom.com/2020/06/23/starbucks-debuts-new-impossible-breakfast-sandwich/) & [usatoday](https://www.usatoday.com/story/money/2020/06/23/starbucks-adds-plant-based-impossible-breakfast-sandwich/3240880001/) With the growing demand for plant-based breakfast offerings, Starbucks has just unveiled its new [Impossible Breakfast](https://www.trendhunter.com/trends/foodservice-concept) Sandwich. As [Starbucks'](https://www.trendhunter.com/trends/chicken-maple-butter-egg-sandwich) Chief Sustainability Officer Michael Kobori puts it, "We are thrilled to expand our plant-based menu into food with this new breakfast sandwich." Starbucks' Impossible Breakfast Sandwich is an on-the-go breakfast solution that's packed with a whopping 22 grams of protein per serving. The sandwich is made with a [plant-based Impossible sausage patty](https://www.trendhunter.com/trends/impossible-steak-bites), topped with a cage-free fried egg, and aged cheddar cheese, served on artisanal ciabatta bread. Though the patty is plant-based, the addition of eggs and cheese means that the sandwich is not vegan-friendly. The limited-time Impossible Breakfast Sandwich will be available from participating Starbucks locations nationwide throughout the summer. Image Credit: *Starbucks.* ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Breakfast Offerings:** The growing demand for plant-based breakfast offerings presents an opportunity for food companies to create innovative new products in this category. - **Vegetarian Fast Food:** Offering vegetarian and vegan options for on-the-go meals can disrupt the fast food industry and attract a new customer base to traditional fast food chains. - **Alternative Protein Sources:** Developing new and innovative meat alternatives like Impossible sausage patties, and exploring other plant-based protein sources present opportunities for food manufacturers to create disruptive products. ### Who This Affects Most - **Fast Food Industry:** Introducing plant-based breakfast options can attract a new customer base and disrupt the traditional fast food industry. - **Food Manufacturing Industry:** Manufacturers can explore alternative protein sources and plant-based nutrition to create new and innovative products, disrupting the food industry landscape. - **Café Industry:** The growth of plant-based cuisine presents a unique opportunity for café owners to provide customers with vegan and vegetarian options, while creating brand differentiation. ## Related on Trend Hunter - [Plant-Based Meal Deals](https://www.trendhunter.com/trends/egg-breakfast-sandwich.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Maple-Flavored Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter.md) - [Plant-Based Breakfast Menus](https://www.trendhunter.com/trends/cracker-barrel-old-country.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md) - [Maple Butter Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-maple-butter-egg-sandwich.md) - [Meat-Free Cafe Sandwiches](https://www.trendhunter.com/trends/tim-hortons-harvest-sandwiches.md) - [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md)