# Frozen Plant-Based Entrees New Impossible Bowls Just Made Their Debut at Walmart Stores By Katherine Pendrill | Published 2022-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-bowls References: [chewboom](https://www.chewboom.com/2022/09/01/new-plant-based-impossible-bowls-debut-at-walmart/)  If you're looking for a [frozen meal that's also meat-free](https://www.trendhunter.com/trends/vegetarian-frozen-entrees), you'll be thrilled to hear that [Impossible Foods](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants) has just launched new Impossible Bowls. Like other products made by Impossible Foods, the new Impossible Bowls are made entirely from plant-based ingredients. These bowls are sold frozen and come in single-serve portions, so all you have to do is heat for five minutes and eat. Best of all, there are eight tasty options to choose from, including Sweet & Sour Impossible Pork Made From Plants, Spicy Enchilada Bowl with Impossible Chicken Made From Plants, Pasta Bolognese with Impossible Beef & Pork Made From Plants, and more. The new Impossible Bowls will be available starting next week at about 4,000 [Walmart](https://www.trendhunter.com/trends/born-simple) locations across the U.S. Image Credit: Impossible Foods ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 93% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Frozen Meals:** The rise of plant-based diets means that the frozen meal industry offers an opportunity to create and market a variety of affordable, delicious and convenient frozen plant-based meals. - **Single-serve Frozen Bowls:** The convenience of single-serve frozen meals offers an opening for companies to develop and market healthy, easy-to-prepare frozen bowls. - **Expansion of Meat-free Options:** Consumers who are looking for healthy and environmentally-friendly meals on-the-go represent an audience that will continue to drive demand for new meat-free options. ### Industries Being Reshaped - **Food Retail:** The expansion of plant-based frozen meals represents a clear opportunity for growth within the food retail sector. - **Manufacturing:** As demand for plant-based options increases, manufacturing companies have the opportunity to develop and produce innovative new frozen meals. - **Fast Food:** As plant-based options become increasingly popular, fast food chains have the opportunity to introduce affordable and tasty meat-free options to their menus. ## Related on Trend Hunter - [Plant-Based Homestyle Meatballs](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants.md) - [Meatless Alternative Raviolis](https://www.trendhunter.com/trends/buitoni-impossible-foods.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Spicy Plant-Based Burritos](https://www.trendhunter.com/trends/fuego-impossible-burrito.md) - [Piquant Plant-Based Chicken Products](https://www.trendhunter.com/trends/impossible-foods-products.md) - [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md) - [Plant-Based Breaded Chicken](https://www.trendhunter.com/trends/plantbased-impossible-panko-chicken.md) - [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md)