# Plant-Based Bistro Burgers The Habit Now Offers a Vegetarian-Friendly Impossible Bistro Burger By Katherine Pendrill | Published 2020-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impossible-bistro-burger References: [chewboom](https://www.chewboom.com/2020/06/08/the-habit-reveals-new-impossible-bistro-burger-and-new-original-impossible-burger/) [The Habit](https://www.trendhunter.com/trends/pretzel-pub-char) recently teamed up with the plant-based foods company [Impossible Foods](https://www.trendhunter.com/trends/indulgent-burger) to debut two new vegetarian-friendly creations at select locations: the Impossible Bistro Burger and Original Impossible Burger. Both the Impossible Bistro Burger and Original Impossible Burger feature Impossible patties, which are made from soy and other [plant-based ingredients](https://www.trendhunter.com/trends/impossible-foods-product). The Original Impossible Burger starts with a seared Impossible patty, topped with caramelized onions, American cheese lettuce, tomato, pickles, mayo, on a toasted sesame seed bun. On the other hand, the Impossible Bistro Burger pairs an Impossible patty with aged white cheddar, caramelized onions, green leaf lettuce, tomato, pickles, and Secret Sauce on a toasted sweet brioche bun. Both of the new vegetarian options are available for a limited time from participating The Habit locations. Image Credit: *The Habit.* ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Burgers:** Opportunity for restaurants and food companies to create new and innovative plant-based burger options. - **Vegetarian-friendly Menus:** Opportunity for restaurants to expand their menus to cater to the growing demand for vegetarian and plant-based options. - **Partnerships with Plant-based Food Companies:** Opportunity for food companies to collaborate with plant-based food companies to create new and exciting menu items. ### Industries Being Reshaped - **Restaurant:** Opportunity for restaurants to capitalize on the trend of plant-based burgers and offer innovative vegetarian options. - **Food and Beverage:** Opportunity for food and beverage companies to develop and market new plant-based burger products. - **Fast Food:** Opportunity for fast food chains to introduce plant-based burger options to appeal to a wider range of customers. ## Related on Trend Hunter - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Delivery-Only Meatless Restaurants](https://www.trendhunter.com/trends/the-impossible-shop.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Plant-Based Meat Diner Partnerships](https://www.trendhunter.com/trends/ihop-and-impossible-foods.md) - [Cheesy Pretzel Bun Burgers](https://www.trendhunter.com/trends/pretzel-pub-char.md) - [Spicy Plant-Based Burritos](https://www.trendhunter.com/trends/fuego-impossible-burrito.md) - [Spicy Chargrilled Burgers](https://www.trendhunter.com/trends/jalapeo-char.md) - [Plant-Based Nugget Sandwiches](https://www.trendhunter.com/trends/impossible-nug-life-sando.md)