# App-Based Item Trackers This Device Helps Consumers Keep Track of Important Belongings By Katherine Pendrill | Published 2015-10-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/important-belongings References: [psfk](http://www.psfk.com/2015/10/virtual-leash-the-o-wearable-app.html) & [kickstarter](https://www.kickstarter.com/projects/owithme/the-o-wearable-app-to-never-lose-or-forget-anythin/updates) 'THE O' is an app-connected device that helps users [keep track of important belongings](https://www.trendhunter.com/trends/chestly). For many busy consumers, worrying about misplaced items is a common part of daily life. This smart device is designed to help people keep track of important objects in order to prevent future anxiety. THE O is a small device that resembles a flat stone. The device is thin enough to [fit inside a wallet](https://www.trendhunter.com/trends/tracking-card-pro), a pocketbook or even the fob of a keychain. When a user wanders too far away from an important item, the app will send a notification directly to the person's smartphone. While there are other devices that perform similar functions, THE O differs because it uses [artificial intelligence to learn](https://www.trendhunter.com/trends/omi-wearable) a user's habits over time. For instance, the device can figure out what important belongings a user takes with them to work and then sends a reminder before they head out the door. The intelligent device is perfect for consumers who constantly find themselves misplacing valuable items. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **App-based Item Trackers:** App-connected devices designed for the purpose of helping users keep track of important belongings. - **Artificial Intelligence for Device Personalization:** Devices that use artificial intelligence to learn user habits over time and personalize notifications accordingly. - **Smart Wallets and Keychains:** Intelligent, low-profile devices that can fit inside a wallet or a keychain to help users keep track of their valuable items. ### Industries Being Reshaped - **Consumer Electronics:** There are opportunities for businesses in the consumer electronics industry to create similar smart tracking devices with personalization features. - **Mobile Applications:** The rise of app-based item trackers opens opportunities for companies that can develop software applications that integrate with these devices. - **Fashion Technology:** The trend for low-profile smart devices presents opportunities for the fashion industry to create wearable technology that is both functional and stylish. ## Related on Trend Hunter - [Branded Tech Ecosystem Trackers](https://www.trendhunter.com/trends/google-g-spot-tracker.md) - [Ultra-Slim Wallet Trackers](https://www.trendhunter.com/trends/chipolo-card-point.md) - [Habit-Building Wearable Devices](https://www.trendhunter.com/trends/day-one-tracker.md) - [Discreet Card-Sized Trackers](https://www.trendhunter.com/trends/nomad-tracking-card.md) - [Expansive Item Tracker Collections](https://www.trendhunter.com/trends/tile-trackers.md) - [Recycled Plastic Item Trackers](https://www.trendhunter.com/trends/roam-smart-tracker.md) - [Connected Multitool Key Organizers](https://www.trendhunter.com/trends/rhinokey-smart.md) - [Display-Equipped Item Trackers](https://www.trendhunter.com/trends/phototag.md) - [Advanced Wallet-Friendly Trackers](https://www.trendhunter.com/trends/aircard.md)