# Runaway Runner Ads These Implus Shoes & Clothing Ads Can Find Catwalks Anywhere By Emily Evans | Published 2011-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/implus-shoes-clothing-ads References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/impuls) & [adsoftheworld](http://adsoftheworld.com/taxonomy/agency/la_sociedad) Many people can relate to having to consciously having to make time for exercise, and these Implus Shoes & Clothing ads are hoping to help people do just that. These exercise-promoting June 2011 ads were created by advertising agency La Sociedad in Monterrey, Mexico. By literally transforming any walking space into a runner's paradise, these Implus Shoes & Clothing ads are trying to demonstrate that exercise can be easily integrated into daily activities. From taking a walk during a lunch break to running along the beach during a holiday, all of the different ways to run make for a simple way to stay fit, as shown by these print ads. These Implus Shoes & Clothing ads do a great job at using a fun mix of colorful shades in their transformation of spaces into [runners runways](https://www.trendhunter.com/trends/runners-bases) -- now all that's left to do is run free! ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Integrating Exercise Into Daily Activities:** By transforming walking spaces into runner's paradises, there is an opportunity to encourage exercise as a part of everyday life. - **Creative Print Ads for Fitness Apparel:** The use of colorful shades and imaginative transformations in these Implus Shoes & Clothing ads showcases a potential trend in creating visually appealing print ads for fitness apparel. - **Promoting Active Lifestyles:** These ads highlight the various ways to run and stay fit, suggesting a growing trend in promoting active lifestyles as a whole. ### Sectors Adopting This - **Fitness Apparel:** Fitness apparel brands could capitalize on the trend of creating visually striking print ads to attract consumers. - **Outdoor Exercise Equipment:** The integration of exercise into daily activities could spur innovation in outdoor exercise equipment, designing equipment that seamlessly blends into urban environments. - **Fitness Technology:** The promotion of active lifestyles presents an opportunity for fitness technology companies to develop innovative products and services aimed at enhancing personal fitness journeys. ## Related on Trend Hunter - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Global Runner-Inspired Campaigns](https://www.trendhunter.com/trends/go-wild-campaign.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)