# Imperfect Beauty Ads Gucci's 80s-Themed Lipstick Ads Challenge the Idea of a Perfect Smile By Laura McQuarrie | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/imperfect-beauty References: [glamour](https://www.glamour.com/story/gucci-lipstick-ad-teeth) & [gucci](https://www.gucci.com/) Across the world of fashion and beauty, brands and consumers alike are embracing [imperfect beauty](https://www.trendhunter.com/trends/unseenbeauty-initiative) and representations of a wide range of people that are authentic, [inclusive](https://www.trendhunter.com/trends/it-feels-good-to-be-seen) and unretouched. While a significant amount of progress has been made in marketing and the media in just the last few years, [Gucci's](https://www.trendhunter.com/trends/springsummer-2024) newest advertising campaign proves that there is still plenty of work to be done. The newest ads from the luxury brand are centered around the launch of 58 lipsticks and they are accompanied by images that challenge conventional beauty and the idea of a "perfect smile." The 80s-inspired ads feature close-up images of teeth, including those of model and singer Dani Miller, who has teeth with gaps that she proudly shows off in a smile. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Embracing Imperfect Beauty:** Brands are embracing imperfect beauty and challenging conventional standards of perfection. - **Authentic and Inclusive Representations:** Consumers are seeking authentic and inclusive representations of diverse people in fashion and beauty. - **Unretouched Marketing Campaigns:** There is a growing demand for unretouched images in marketing campaigns, promoting a more realistic and relatable image. ### Who This Affects Most - **Fashion and Beauty:** The fashion and beauty industry has the opportunity to promote diversity and challenge traditional standards of beauty. - **Cosmetics:** The cosmetics industry can capitalize on inclusive advertising campaigns that appeal to a wider range of consumers. - **Advertising and Marketing:** The advertising and marketing industry can incorporate more unretouched images and authentic representations of beauty in their campaigns. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md)