Impala Skate Debuts a Barbie-Themed Collection Inspired by the Movie
Kanesa David — May 30, 2023 — Fashion
References: impalaskate & footwearnews
Impala Skate and "Barbie" are commemorating the eagerly anticipated movie with a fresh and fun capsule line. Barbie and Ken's colorful, retro-inspired skate gear from the film served as inspiration for the joyful and whimsical line, which also reflects the brand's commitment to creating a safe space for all individuals. The Barbie Bright Yellow Protective Set, the Barbie Bright Yellow Sock 3 Pack, and the Barbie Bright Yellow LightSpeed Inline Skates make up the vibrant offerings.
“[...] We are proud of our global community of skaters that are welcoming to all, from all walks of life and all levels of skating ability. Impala truly is for everyone and we aim to celebrate that in everything that we do," commented Gwenn Strating Moen, Global Marketing Manager.
Starting June 1st, the Barbie x Impala collection will be offered at a price ranging from $26.95 to $189.95 and will be sold online at Impala's website, in physical stores, and at Zappos.
Image Credit: https://footwearnews.com/2023/fashion/collaborations/barbie-roller-skates-impala-1203469528/
“[...] We are proud of our global community of skaters that are welcoming to all, from all walks of life and all levels of skating ability. Impala truly is for everyone and we aim to celebrate that in everything that we do," commented Gwenn Strating Moen, Global Marketing Manager.
Starting June 1st, the Barbie x Impala collection will be offered at a price ranging from $26.95 to $189.95 and will be sold online at Impala's website, in physical stores, and at Zappos.
Image Credit: https://footwearnews.com/2023/fashion/collaborations/barbie-roller-skates-impala-1203469528/
Trend Themes
1. Doll-themed Products - Opportunities for other industries to create doll-themed products that appeal to a wider audience, such as skateboarding gear.
2. Retro-inspired Capsule Lines - Opportunities to create vintage-inspired capsule collections that evoke a sense of nostalgia and appeal to a diverse audience.
3. Brand Collaborations - Opportunities for brands to collaborate and create unique collections that combine the strengths of both brands in a mutually beneficial way.
Industry Implications
1. Skateboarding - Disruptive innovation opportunities in skateboarding gear by introducing new playful, doll-themed designs for a wider audience.
2. Fashion - Disruptive innovation opportunities in fashion by introducing vintage-inspired capsule collections that appeal to a diverse audience and evoke a sense of nostalgia.
3. Toy - Disruptive innovation opportunities in toys by collaborating with lifestyle and fashion brands to create unique doll-themed products that appeal to a wider audience.
6.2
Score
Popularity
Activity
Freshness
