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# Artist-Collaborated Skateboards
The Impala Hera Cruiser Was Designed by Mel Stringer

By Elena Rahman | Published 2022-04-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/impala-hera-cruiser
References: [impalarollerskates](https://impalarollerskates.com/products/impala-hera-cruiser-mel-stringer)

![Artist-Collaborated Skateboards](https://cdn.trendhunterstatic.com/thumbs/475/impala-hera-cruiser.jpeg)

The Impala Hera Cruiser is an old school-shaped skateboard made for cruising with confidence, riding pools, or shredding across the streets. The board is decorated with [artwork by Mel Stringer](https://www.trendhunter.com/trends/stevie-williams1), who used the thee of friendship to characterize her design.

Complete in pastel shades of pink, purple, and green, the skateboard's design boasts [comic book-style images](https://www.trendhunter.com/trends/kai-and-sunny-1). In addition to the Impala Hera Cruiser's artwork, the board is made from sustainable materials. Each board is made by pressing thin layers of wood together with an epoxy-resin glue to hold each ply in place. Impala aims to create mindful products and has partnered with the [National Forest Foundation](https://www.trendhunter.com/trends/the-playground-1) to donate part of its proceeds to the organization's tree-planting programs.

Image Credit: Impala

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 61% | Activity: 22% | Freshness: 11%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Skateboard Art Collabs:** Skateboard companies and artists can collaborate to create unique designs that appeal to consumers and stand out in the market.
- **Sustainable Skateboards:** As consumers become more environmentally conscious, there is an opportunity for skateboard companies to create sustainable products using eco-friendly materials.
- **Charitable Partnerships:** Partnering with charitable organizations not only allows companies to give back to the community, but also creates a positive brand image and can attract socially conscious consumers.

### Industries Being Reshaped

- **Skateboarding:** Skateboarding companies can seek out artists to collaborate on unique and eye-catching designs to attract consumers and stand out in the market.
- **Art:** Artists and illustrators can expand their portfolios and reach new audiences by collaborating with skateboarding companies to create custom designs.
- **Environmental Conservation:** Skateboard companies can focus on using eco-friendly materials and partnering with charitable organizations to not only reduce their environmental impact, but also increase brand appeal to environmentally conscious consumers.

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