# Whole-Cut Plant-Based Tuna Impact Food's Plant-Based Fish Mimics its Nutritional Value By Elena Rahman | Published 2022-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/impact-food References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2022/02/02/impact-food-joins-the-race-to-bring-whole-cut-plant-based-seafood-to-market-with-bluefin-tuna-alternative) & [eatimpactfood](https://www.eatimpactfood.com/)  [Impact Food](https://www.trendhunter.com/trends/pokeworks-plantbased-tuna) brings vegan and vegetarian customers its whole-cut, plant-based seafood to the market. The seafood acts as a bluefin tuna alternative. As the demand for premium raw ish arises alongside the threat of overfishing, Kelly Pan and the other co-founders of Impact Food sought out a viable plant-based option. The team at Impact Food discovered a "biochemical approach that matches the organoleptic properties of seafood" to create a meat-free fish option. The alternative tuna not only mimics the authentic taste of the fish but also mimics its nutritional properties through a combination of [plant-based fiber, protein, and essential vitamins](https://www.trendhunter.com/trends/the-prime-cut). Many plant-based seafood products focus solely on taste, and while the taste is a number one concern for Pan's team, nutritional value was also a focus. Image Credit: Impact Food ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 37% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Seafood Alternatives:** As the demand for premium raw fish arises alongside the threat of overfishing, there are opportunities for developing more plant-based seafood alternatives that mimic the nutritional properties of their authentic counterparts. - **Biochemical Approaches to Food Production:** Impact Food's approach to creating plant-based seafood through a biochemical approach can inspire further research and innovation in using alternative methods to create plant-based versions of other animal-based foods. - **Combining Taste and Nutritional Value:** There is a need for more plant-based food options that focus on both taste and nutritional value, opening opportunities for companies to develop products that cater to this market segment. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry can benefit from the development of more seafood alternatives that cater to the growing demand for sustainable food options. - **Biochemical Engineering Industry:** The biochemical engineering industry can explore the potential of using alternative methods to create plant-based versions of other animal-based foods. - **Nutrition and Health Industry:** The nutrition and health industry can find opportunities to collaborate with companies that develop plant-based food options that combine taste and nutritional value. ## Related on Trend Hunter - [Canned Vegan Tunas](https://www.trendhunter.com/trends/canned-vegan-tuna.md) - [Sushi-Grade Plant-Based Poke Bowls](https://www.trendhunter.com/trends/pokeworks-plantbased-tuna.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/seed-to-surf.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [D2C Plant-Based Tuna Deliveries](https://www.trendhunter.com/trends/kuleana-tuna.md)