# Frozen St. Louis-Style Pizzas Imo's Pizza Launches New Line of Frozen St. Louis-Style Pies By Niko Pajkovic | Published 2022-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/imos-pizza References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/22199-imos-pizza-launches-frozen-pizza-line) & [imospizza](https://www.imospizza.com/)  American pizza chain Imo’s Pizza has announced the launch of a new line of frozen St. Louis-style pies, which will be sold at grocery stores throughout St. Louis and in other states starting October 3. The frozen St. Louis-style pizzas are made with Provel cheese and will be offered in a wide range of varieties. These include Cheese, Sausage & Pepperoni, Bacon, Deluxe, and Four Meat varieties. The pizzas will be made in St. Louis using the same ingredients as Imo's Pizza. “Imo’s Pizza has built a loyal following over the past 58 years, and today we are proud to offer our fans another way to satisfy their craving for the original St. Louis-style pizza,” said Mark Miner, chief executive officer of Imo’s. “While nothing compares to a freshly baked Imo’s pizza from one of our 99 restaurants, our Imo’s frozen pizza brings our parlor to your kitchen.” Image Credit: Imo's ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 14% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen Pizza Trend:** As more people are opting to eat at home, the frozen pizza trend is booming, with opportunities to innovate on ingredients and flavors. - **Regional Pizza Trend:** Regional pizza types, such as St. Louis-style pizza, are gaining popularity, highlighting the opportunity for pizza chains to expand and sell frozen versions of their regional specialties. - **Convenience Trend:** With people leading busy lives, there is an opportunity for pizza chains to innovate on convenience options, such as take-and-bake pizzas or pizza subscription services. ### Who This Affects Most - **Frozen Food Industry:** The launch of Imo's Pizza frozen line highlights the opportunity for pizza chains to expand into the frozen food industry and capture consumers looking for convenient and flavorful meal options. - **Grocery Industry:** With the expansion of Imo's Pizza into grocery stores, there is an opportunity for grocery stores to capitalize on the frozen pizza trend and offer a wide range of pizza options to consumers. - **Fast Food Industry:** As consumers continue to look for fast and convenient meal options, pizza chains can capitalize on this trend by offering take-and-bake options or partnering with subscription services for recurring orders. ## Related on Trend Hunter - [Crunchy Handheld Pizzas](https://www.trendhunter.com/trends/crunchimos.md) - [Tangy Bacon Strip Pizzas](https://www.trendhunter.com/trends/sweet-heat-pizza.md) - [Takeout-Inspired Private Label Pizzas](https://www.trendhunter.com/trends/food-lion-frozen-pizzas.md) - [Roman-Style Frozen Pizzas](https://www.trendhunter.com/trends/porta-frozen-pizzas.md) - [Brick Oven-Crust Pizzas](https://www.trendhunter.com/trends/brickovencrust-pizza.md) - [Extra-Crispy Frozen Pizzas](https://www.trendhunter.com/trends/detroit-style-pizza.md) - [Frozen Detroit-Style Pizzas](https://www.trendhunter.com/trends/rustica.md) - [Thick Detroit-Style Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-detroit-style.md) - [Artisanal Triple-Meat Frozen Pizzas](https://www.trendhunter.com/trends/di-fara-pizza-three-meat.md)