# Retro Sunset Shoots Tank's 'Imogen in La-La Land' Editorial is Nostalgically Romantic By Meghan Young | Published 2012-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/imogen-in-la-la-land References: [fashiongonerogue](http://fashiongonerogue.com/imogen-poots-hilary-walsh-tank-spring-2012/) & [tankmagazine](http://tankmagazine.com) Tank magazine's 'Imogen in La-La Land' editorial is femininely retro. It is rife with bright colors, bold patterns and flirty fits that are reminiscent of the '40s fashion scene. The seaside and suburban neighborhood settings add to the [nostalgic quality](https://www.trendhunter.com/trends/gap-and-den) of each outfit. These include the vintage car, a pastel-painted home and vintage floor tiles. The [sunset scenes](https://www.trendhunter.com/trends/golden-hour-getaway-collection) add a romantic air to each image. Lensed by New York and Los Angeles-based photographer Hilary Walsh for the publication's Spring 2012 issue, the Imogen in La-La Land editorial is set on the beaches of California and stars English actress Imogen Poots, hence its title. Stylist Samantha Traina selected pieces from fashion labels such as Dolce & Gabbana, Christopher Kane and Dries van Noten. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** There is an opportunity for fashion designers to incorporate past fashion trends into modern designs. - **Romantic Imagery:** Brands in various industries can add romantic elements to their advertising campaigns to appeal to customers' emotions and desires. - **Retro Aesthetics:** Incorporating vintage elements such as pastel colors, bold patterns, and vintage cars can add a nostalgic touch to any brand's visual identity. ### Sectors Adopting This - **Fashion:** Fashion designers can use past fashion trends to create modern designs and appeal to the nostalgia factor in consumers. - **Photography:** Photographers can incorporate retro aesthetics and romantic imagery into their shoots to create a unique and emotional experience for viewers. - **Advertising:** Brands across industries can incorporate retro aesthetics and romantic imagery to advertise their products and services in a memorable and effective way. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)