# Sultry Plus-Size Campaigns The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive By Amelia Roblin | Published 2015-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/imnoangel References: [usmagazine](http://www.usmagazine.com/celebrity-style/news/lane-bryant-victorias-secret-perfect-body-ad-plus-size-photos-201564) & [lanebryant](http://www.lanebryant.com/content.jsp?pageName=redefine-sexy) Making a statement against lingerie brands like [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1), the #ImNoAngel campaign works to "redefine sexy" as an attitude and a look that comes in many shapes and sizes. Lane Bryant makes women's underwear in styles that range from casual and comfortable to [lacy and provocative](https://www.trendhunter.com/trends/parade-that-lace)––pieces that would make any female feel fabulous. The #ImNoAngel campaign comprises a series of photographs that gradually reveal themselves over the course of a month and a half. Each week, people are introduced to another beautiful plus-size model whose photographs are put on display on the website. A playful and foxy video accompanies the images of the voluptuous ladies, and girls from everywhere are invited to "share their sexy" too. The #ImNoAngel message has gone viral, thanks to its confident comment on body image, its community engagement, its attractive spokeswomen and the fact that it represents 65% of American ladies who are 'plus' at an average size of 14. Photo Credits: [Fashionista](http://fashionista.com/2015/04/lane-bryant-imnoangel-campaign) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Body Positive Advertising:** The #ImNoAngel campaign challenges traditional beauty standards and promotes body positivity, creating opportunities for brands to embrace diverse representations in their advertising. - **Inclusive Lingerie Market:** The success of the #ImNoAngel campaign highlights the demand for inclusive lingerie options, opening up opportunities for brands to cater to the needs and preferences of plus-size consumers. - **Online Community Engagement:** The viral nature of the #ImNoAngel campaign demonstrates the power of online community engagement, presenting opportunities for brands to foster meaningful connections and build brand loyalty. ### Who This Affects Most - **Fashion Retail:** The #ImNoAngel campaign presents disruptive innovation opportunities in the fashion retail industry to embrace body diversity and offer inclusive sizing options. - **Marketing and Advertising:** The success of the #ImNoAngel campaign showcases disruptive innovation opportunities in the marketing and advertising industry to challenge traditional beauty standards and promote body positivity. - **E-commerce:** The viral nature of the #ImNoAngel campaign highlights disruptive innovation opportunities in the e-commerce industry to create inclusive online spaces for plus-size consumers and generate online community engagement. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)