# Para-Probiotic Immune Support Ingredients Kyowa Unveiled New Dietary Supplement Called 'IMMUSE' By Grace Mahas | Published 2021-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immuse References: [nutraingredients-usa](https://www.nutraingredients-usa.com/Article/2020/09/29/Kyowa-brings-novel-option-to-immune-health-market-with-Immuse-Paraprobiotic) & [kirinholdings.co.jp](http://kirinholdings.co.jp/english/) [Kyowa](https://www.trendhunter.com/trends/happy-pandas) Hakko, the ingredient manufacturer, joined forces with parent company [Kirin Holdings](https://www.trendhunter.com/trends/allbran-immune-care) to launch a new dietary supplement ingredient dubbed '[IMMUSE](https://www.trendhunter.com/trends/KIRIN-IMMUSE).' The new offering was designed for broad range immune support by activating plasmacytoid dendritic cells (pDC) which activates pivotal cells including Helper-T, NK, and Killer-T, among others. IMMUSE is currently available on the market in Japan, sold in the form of functional beverages, tablets, gummies, and yogurt and is the first product in the country to display an immune-related function on the product. The brands recently announced plans to expand into the US market, stating: "We could not be more thrilled to integrate the immune support benefits of IMMUSE into the US market. With more consumers looking for ways to enhance their immune system and stay healthy throughout the year, we are confident that IMMUSE... will open new doors for consumers desiring a novel option for brand range immune support." Image Credit: Getty Images / Parfonovaluliia ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Broad Range Immune Support Supplements:** There is an opportunity for manufacturers to develop new dietary supplement ingredients with a focus on broad range immune support like IMMUSE. - **Para-probiotic Ingredients:** Para-probiotic ingredients like those found in IMMUSE could become a growing trend in the supplement industry as consumers seek out new ways to support their immune system. - **Immune Boosting Functional Foods:** Functional foods with immune-boosting ingredients, including para-probiotics, could become more popular in the food industry as consumers look for convenient ways to stay healthy. ### Who This Affects Most - **Supplement Industry:** The supplement industry has an opportunity to develop new products with para-probiotic ingredients that activate immune cells like pDC. - **Functional Food Industry:** Functional food manufacturers could incorporate immune-boosting ingredients like those found in IMMUSE to develop new products that meet consumer demand. - **Beverage Industry:** The beverage industry could capitalize on the trend of immune-boosting drinks by creating functional beverages that contain para-probiotic ingredients like IMMUSE. ## Related on Trend Hunter - [Probiotic Immune Support Supplements](https://www.trendhunter.com/trends/menaq7-protect-stick-pack.md) - [Immunity Boosting Digestive Supplements](https://www.trendhunter.com/trends/jarrow-formulas-immune-booster.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Groundbreaking Immunity Defense Supplements](https://www.trendhunter.com/trends/immunity-defense-supplement.md) - [Holistic Immunity Supplement Products](https://www.trendhunter.com/trends/nb-pure-immune.md) - [Immunity-Focused Capsule Formulations](https://www.trendhunter.com/trends/immy.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Immunity-Supporting Cereal Products](https://www.trendhunter.com/trends/allbran-immune-care.md)