# Immunity-Boosting Probiotic Shots So Good's Immunity Probiotic Shot is Certified Organic and Vegan By Kalin Ned | Published 2021-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/immunity-probiotic-shot References: [target](https://www.target.com/p/so-good-immunity-probiotic-shot-1-7-fl-oz/-/A-52610145) Unsurprisingly, during the COVID-19 pandemic, consumers have placed an emphasis on their health and wellbeing and, as a result, [immunity probiotic shots](https://www.trendhunter.com/trends/gut-health-booster) have become increasingly popular than before. Most likely, this trend will continue even after the pandemic as individuals continue to prioritize their bodies and minds. [So Good's](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot) immunity probiotic shot is made available through Target. The recipe boasts a combination of [ginger, citrus, and cayenne pepper](https://www.trendhunter.com/trends/plenish-ultra-ginger), aiming to deliver "a powerful “kick-in-the-pants” for a cold, cough or flu." Even if you don't have any symptoms, the product is a great contender for your "no-nonsense daily health regimen." The brand has also included honey in its shot recipe which would help to soothe a sore throat. The probiotics, on the other hand, deliver digestive support, along with the immune boost. Image Credit: Target ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Immunity-boosting Probiotic Shots:** Opportunity for food and beverage industry to develop more immunity-boosting probiotic products like shots. - **Emphasis on Health and Wellness:** Opportunity for healthcare and wellness industry to promote more products and services that support and improve overall health and wellness. - **Continued Popularity of Immune-boosting Products:** Opportunity for agriculture and nutrition industry to increase production of immune-boosting ingredients to meet the growing demand in the market. ### Industries Being Reshaped - **Food and Beverage:** Industry can create new lines of probiotic shots with different flavors to boost immunity and overall health. - **Healthcare and Wellness:** Industry can provide more services and technologies focused on preventing and managing illnesses, to improve overall health and well-being. - **Agriculture and Nutrition:** Industry can increase production of immune-boosting ingredients like ginger, honey, citrus, and cayenne pepper to meet the growing demand for immune-boosting products. ## Related on Trend Hunter - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Mushroom-Infused Wellness Shots](https://www.trendhunter.com/trends/immunity-blueberry-clementine.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Calming Probiotic-Rich Shots](https://www.trendhunter.com/trends/calm-kiwi-melon-probiotic-shot.md) - [Unique Health Shots](https://www.trendhunter.com/trends/kimchi-shot.md) - [Reformulated Wellness Shots](https://www.trendhunter.com/trends/new-wellness-shots.md) - [Immunity Support Wellness Shots](https://www.trendhunter.com/trends/remedy-organics-wellness-shots.md) - [Functional Flavorful Immunity Shots](https://www.trendhunter.com/trends/honey-lemon-immunity-shots.md) - [Vitamin C-Rich Juice Shots](https://www.trendhunter.com/trends/vive-organic-pure-boost-vitamin-c.md)